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Sandgren, G. (1982a, June 15). How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age). ANA - ESOMAR. Retrieved February 05, 2023, from
Brown, M. M. (1986a, August 01). Print media research. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/print-media-research
Potsch, L. E. (1986a, June 15). The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers). ANA - ESOMAR. Retrieved February 05, 2023, from
Gordon, L. (1986a, June 15). The marketing of financial services to the corporate sector. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/the-marketing-of-financial-services-to-the-corporate-sector
Hage, D. (1988a, June 15). Repositioning a brand to include the service element. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/repositioning-a-brand-to-include-the-service-element
Hoffmann, M. (1990a, June 15). The post-socialist consumer. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/the-post-socialist-consumer
Wilkinson, J. (1990a, June 15). Back to the future. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/back-to-the-future
Nicholls and Hollinrake (1990a, June 15). The contribution of research to a successful new brand. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/the-contribution-of-research-to-a-successful-new-brand
Chisholm, J. (1993a, June 15). The story of "the journal". ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/the-story-of-the-journal-