Future of Banking: Navigating with Market Research
Abstract:
Global fintech investment in 2019 reached a record of $135.7 billion invested across 2,693 deals according to KPMG. Singapore is a Big Red Dot on that map with fintech investment on the island having more than doubled in 2019 to US$861 million (S$1.2 billion) from US$365 million in 2018, according to an Accenture study.
The definition of bank and banking is being deconstructed and reconstructed. Consumer needs are shifting quickly. And new entrants are making waves with paradigm-shifting innovations. What will the future of banking look like? What can we do to prepare ourselves today? And what is the role of consumer insights and foresight?
In this presentation, we will explore the following:
- Drivers of change impacting shifts in consumer needs for banking;
- Critical uncertainties and scenarios of future banking;
- Key imperatives for players of the future and the role of market research.
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