Abstract:
Learn how research that has grown from qualitative roots has led to a digital transformation and revolutionized the way we do journalism at the BBC. The challenge we faced was to find out why people click on some pieces of content and not others, to unpack the term "relevance" for people and to truly understand the role that digital news content plays in their lives- but the real challenge was in embedding results into the newsroom; converting insights into something that lives and breathes in the fabric of the organization, every day.
This could also be of interest:
Research Papers
Changing the brand image
Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Louis Marton
 
August 1, 1975
Research Papers
The game-changing generation
Catalogue: Congress 2016: #WOW
Authors: Patricia Dominguez, Joyce van Heeswijk, Julia Goernandt, Cori Deutsch, Nijat Mammadbayli
Company: SKIM
September 22, 2016
Research Papers
Changing stores to suit the changing customer
Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Monica D. Lucas
 
June 4, 1986
