Insights informing content & creative

Date of publication: June 27, 2019

Author: Jackie Lundblad

Abstract:

Open to suggestions on how to make this most effective but would primarily focus on how we use research and insights to better inform our content creation. I would heavily focus on our media/lifestyle brand called Tasty (food and cooking brand) and how we have used the audience and content insights to inform our creative and brand decisions. These insights not only affect our on-site decisions but has even led to the creation of e-commerce and in-store products!

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