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Research papers

The emergent paradigm

In this paper those stories are called paradigms or world views, but I am saying the same thing: a fundamental shift in basic beliefs and assumptions about the nature of things and the human condition is going on. Because those beliefs and...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Peter Schwartz
June 18, 1980
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Citation

Schwartz, P. (1980a, June 18). The emergent paradigm. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-emergent-paradigm


Research papers

The role of the threshold model in the assessment of belief importance and in consumer information processing

In this paper, then, we deal not only with belief importance but with wider aspects of consumer modelling. Firstly, for completeness, we briefly outline the major belief models discussed in the literature; secondly, we describe the threshold model in...

Catalogue: Seminar 1975: Market Modelling
Authors: Tony Lunn, David Beazley
June 1, 1975
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Citation

Lunn and Beazley (1975a, June 01). The role of the threshold model in the assessment of belief importance and in consumer information processing. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-role-of-the-threshold-model-in-the-assessment-of-belief-importance-and-in-consumer-information-processing


Research papers

Conceptual and mathematical models in belief and attitude research

After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Len J. Marchant
June 15, 1971
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Citation

Marchant, L. J. (1971a, June 15). Conceptual and mathematical models in belief and attitude research. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/conceptual-and-mathematical-models-in-belief-and-attitude-research


Research papers

The role of beliefs and values in prediction of consumer choices

Predicting consumer behavior with attitude measures has not always been successful. It is proposed to deal directly with the attitude components. In this article one such approach is discussed. Consumer decisions are studied in simulated choice...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Flemming Hansen
September 1, 1970
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Citation

Hansen, F. (1970a, September 01). The role of beliefs and values in prediction of consumer choices. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-role-of-beliefs-and-values-in-prediction-of-consumer-choices