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Research papers

Price behaviour models

In the past three years price behaviour has been more closely scrutinized than before. The efforts to improve the insight in the relationship between price and buying behaviour were stimulated by the increased competition in the field of retailing....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: A. H. J. van Heteren, W. J. M. Asselbergs
September 1, 1974
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Citation

van Heteren and Asselbergs (1974a, September 01). Price behaviour models. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/price-behaviour-models


Research papers

The IHA retail trade index

In this highly competitive situation the "IHA Retail Trade Index" provides every retailer with information about: - the size of the various markets; - their and their competitors' share of the market; - the importance of various product groups within...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: M. Gautschi
April 1, 1974
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Citation

Gautschi, M. (1974a, April 01). The IHA retail trade index. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-iha-retail-trade-index


Research papers

Life style and conventional research in Silvikrin concept

The women haircare market is one of Britain's most competitive, with activity at its most intense in the shampoo and hairspraysectors, whose rapid growth in recent years has been brought about by heavy advertising and promotional investment. In the...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: C. C. Auld
November 28, 1973
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Citation

Auld, C. C. (1973a, November 28). Life style and conventional research in Silvikrin concept . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/life-style-and-conventional-research-in-silvikrin-concept-


Research papers

Marketing research & innovation

A new product development and market successful introduction is always the result of a very complex process. A long time has elapsed since the initial idea, which may have come from the research people, the sales force or the general management. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: J. P. Mayeur
September 1, 1973
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Citation

Mayeur, J. P. (1973a, September 01). Marketing research & innovation. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/marketing-research-innovation


Research papers

Juridical and institutional marketing framework

In addition to this survey on legal regulations for advertising, the marketing concept is relatively a new branch in Yugoslavia and therefore there are still not any special legal regulations neither for the advertising nor for other respective...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Julije Drasinover
June 15, 1973
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Citation

Drasinover, J. (1973a, June 15). Juridical and institutional marketing framework. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/juridical-and-institutional-marketing-framework


Research reports

Report on qualitative research on hypotheses on grouping for count lines

On the basis of existing research evidence andgenerate experience of the market, it was hypothesizedthat a number of brands were perceived as similar,fulfilling similar needs in terms of benefits offered. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Report on qualitative research on hypotheses on grouping for count lines. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hypotheses-on-grouping-for-count-lines


Research papers

The increasing importance of circulation revenue

The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: John Stockley
June 15, 1972
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Citation

Stockley, J. (1972a, June 15). The increasing importance of circulation revenue. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-increasing-importance-of-circulation-revenue


Research papers

Measurement of the competitive pressure of advertising campaigns(German)

The consumer is under pressure from concurrent competing advertising campaigns but relatively little is known as yet about the way in which these advertising campaigns influence one another. This paper shows the practical application of a survey...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Dieter Müller-Veeh
September 1, 1970
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Citation

Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns(German). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/measurement-of-the-competitive-pressure-of-advertising-campaigns-german-


Research papers

Measurement of the competitive pressure of advertising campaigns

The consumer is under pressure from concurrent competing advertising campaigns but relatively little is known as yet about the way in which these advertising campaigns influence one another. This paper shows the practical application of a survey...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Dieter Müller-Veeh
September 1, 1970
×

Citation

Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/measurement-of-the-competitive-pressure-of-advertising-campaigns