The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive competition for readers. The second section outlines a research technique which enabled us to evaluate the strengths and weaknesses of our own and competitive newspapers.
Author: Iain McLellan
November 1, 1979
Authors: Piet L. C. Nelissen, H. G. J. Beeren
June 15, 1972
- This could also be of interest