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The increasing importance of circulation revenue

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: John Stockley

Abstract:

The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive competition for readers. The second section outlines a research technique which enabled us to evaluate the strengths and weaknesses of our own and competitive newspapers.

John Stockley

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Research Papers

The optimization of circulation

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Karl Oberleitner

 

December 1, 1976

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Citation

Oberleitner, K. (1976a, December 01). The optimization of circulation. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-optimization-of-circulation


Research Papers

Managing circulation sales in the United States

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Kurt J. Burghardt, Roger M. Loeb

Company: Nielsen

August 1, 1975

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Citation

Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states


Research Papers

Customer service research for the inland revenue

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Pauline Eaton, Susan Blackall

 

June 15, 1993

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Citation

Eaton and Blackall (1993a, June 15). Customer service research for the inland revenue. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/customer-service-research-for-the-inland-revenue


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Citation

Stockley, J. (1972a, June 15). The increasing importance of circulation revenue. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/customer-service-research-for-the-inland-revenue