Abstract:
The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive competition for readers. The second section outlines a research technique which enabled us to evaluate the strengths and weaknesses of our own and competitive newspapers.
Research Papers
Star track
Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Iain McLellan
 
November 1, 1979
Research Papers
The mail on Sunday
Catalogue: Seminar 1983: Publishing A Better Product
Author: Mike A. Newman
 
November 23, 1983
Research Papers
Product research in the communication industry
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Piet L. C. Nelissen, H. G. J. Beeren
 
June 15, 1972
