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The increasing importance of circulation revenue

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: John Stockley

Abstract:

The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive competition for readers. The second section outlines a research technique which enabled us to evaluate the strengths and weaknesses of our own and competitive newspapers.

John Stockley

Author

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Research Papers

Star track

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Iain McLellan

 

November 1, 1979

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Citation

McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/star-track


Research Papers

The mail on Sunday

Catalogue: Seminar 1983: Publishing A Better Product

Author: Mike A. Newman

 

November 23, 1983

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Citation

Newman, M. A. (1983a, November 23). The mail on Sunday. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-mail-on-sunday


Research Papers

Product research in the communication industry

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Piet L. C. Nelissen, H. G. J. Beeren

 

June 15, 1972

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Citation

Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-


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Citation

Stockley, J. (1972a, June 15). The increasing importance of circulation revenue. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-