Resources Library by ANA

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of Native content, which is now an $8 billion industry? Does the same piece of content incite different reactions from readers in Singapore...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Andrew Tenzer, Sally Wu, Patrick Fagan

June 15, 2016

Predictive marketing

Digital advertising is one of the largest and open playgrounds for machine learning, data mining and related analytic approaches. This development is fueled by unparalleled access to consumer activity across all digital devices and the rise of...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Claudia Perlich

June 15, 2016

The Internet of Things will make the connected life a reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Chris Riquier, Matthew Smith

Company: KANTAR TNS Malaysia

June 15, 2015

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations

Authors: Andrew Consky, Steve Payne, Vicki Draper

June 15, 2015

Mobile technology in marketing research

This presentation demonstrates how a custom mobile app harnessing location-based services can be used to convert a consumer panel or brand community into a rapid mobile consumer led data collection force.In this continuously evolving digital world...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Girish Sangtani, Nisha Chandy Kumar

Company: Market-i Research Services & Consultancy

June 15, 2015

Innovation inspiration from the World Without Web (wWw)

Digital technology is driving transformation at every level, creating new business models, delivery options and products and services. As a result, every organisation is focusing their innovation efforts through the digital lens. Although this...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa, Tony Salvage

Companies: ORC International Ltd, Toluna

June 15, 2015

The motivational science of our constantly connected world

In a leap that would have seemed astonishing just over a decade ago, many of us are now constantly connected to our digital world through our mobile device – and we see this play out across many facets of our daily life. This research applies an...

Catalogue: Congress 2014: What Inspires?

Author: Juliana Smith Holterhaus

June 15, 2014

Data synergy

Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf

Company: KANTAR TNS Malaysia

June 15, 2014

Live semiotics

Semiotics is constantly engaging with digital culture as it seeks to identify emergent codes in culture and communications. However, until now no one seems to have used, to a significant extent, specific digital tools for semiotic research. This...

Catalogue: Latin America 2014: Accelerating Growth

Author: Gemma Jones

Company: Space Doctors Ltd

June 15, 2014