Abstract:
Semiotics is constantly engaging with digital culture as it seeks to identify emergent codes in culture and communications. However, until now no one seems to have used, to a significant extent, specific digital tools for semiotic research. This presentation aims to introduce an app for semiotics and includes a case study finding the freshest premium dining experiences across the Atlantic for Virgin Atlantic. This is ground-breaking in taking semiotics away from its familiar terrain of expert desk-based research and into direct interaction with target consumers and 'cultural influencers'. The presentation will show the specific applicability of this digital methodology to a creative, networked youth market like LATAM.
Research Papers
How do you call collages in Asia?
Catalogue: Asia Pacific 2002
Author: Luigi Toiati
Company: Focus S.r.L.
December 1, 2002
Research Papers
Insight, cultural diversity, revolutionary change
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Hamsini Shivakumar, Malcolm Evans
Companies: Space Doctors Ltd, Leapfrog Research and Planning Ltd
September 15, 2010
Videos
Evolving public health England's approach to behaviour change
Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019
