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Research reports

Telephone and internet coverage around the world

This new ESOMAR report covers the level of telephone, mobile and internet coverage in 56 countries across Europe, Africa, North and South America, Asia and Oceania. It is the first comprehensive report of this kind integrating consistent, concurrent...

Catalogue: ESOMAR Codes And Guidelines
Authors: Les Taylor, Bill Blyth
February 10, 2016

Research reports

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel
November 28, 2012

Research papers

Calibration and description for the 21st century global telecom challenge

This paper discusses the issues that global telecommunications market research needs to address. It describes the need for a consistent approach that encompasses a core data set that meets international, regional and local requirements.It discusses...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Tacis Gavoyannis, Bill Blyth
Company: KANTAR TNS Malaysia
November 7, 2004

Research papers

Transformation in research

This paper, drawing on both historical analysis of various aspects of the market research industry, together with original global research, addresses the issue of whether the market research industry will continue to follow our historic pattern of...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Bill Blyth, Trevor Richards
Company: KANTAR TNS Malaysia
September 23, 2001

Research papers

Developing speech recognition applications for market research

This paper describes progress to date on a Government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: Heather Piper, Bill Blyth
August 1, 1998

Research papers

Introduction

Introduction to the ESOMAR monograph vol.6: "Market Research And Information Technology: Application And Innovation".

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Bill Blyth
August 1, 1998

Research papers

From pencil to PEN

This paper is about Computer Assisted Personal Interviewing (CAPI) and in particular looks at one technology - the pen computer - and its application and use in the largest market research company in the United Kingdom. The purpose of this paper is...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Bill Blyth, Greg Smith
Company: KANTAR TNS Malaysia
September 1, 1997

Research papers

Developing speech recognition applications for market research

This paper describes progress to date on a government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Bill Blyth, Heather Piper
Company: KANTAR TNS Malaysia
September 1, 1994

Research papers

Potential effects of single-source research automation on future brand marketing and advertising research

This work has been undertaken to evaluate the desireability of single- source. In doing so a distinction has been made between:(a) single-source used for target marketing on the basis of data collection techniques(b) single-source used in adlab...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar
June 15, 1988