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Transformation in research

Date of publication: September 23, 2001

Catalogue: ESOMAR Congress 2001: Marketing Transformation

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Authors: Bill Blyth, Trevor Richards

Abstract:

This paper, drawing on both historical analysis of various aspects of the market research industry, together with original global research, addresses the issue of whether the market research industry will continue to follow our historic pattern of steady evolution, or indeed whether we are at the gateway to dramatic change for our industry.

Bill Blyth

Author

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Trevor Richards

Author

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Smith, D. (2001a, September 23). Marketing transformation. ANA - ESOMAR. Retrieved May 13, 2025, from


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Teuber, S. (2002a, November 10). Consumer research in the context of social transformation. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Blyth and Richards (2001a, September 23). Transformation in research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-