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Magazines

Revue Française du Marketing (Octobre-Novembre 2012)

Les six articles qui composent ce numéro de la Revue abordent tous des sujets derecherche concernant la distribution commerciale, dans un contextenational et international. Cela n'est pas un hasard, puisqu'ils sont tous -sauf le dernier - issus de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2012
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Citation

, A. (2012a, October 01). Revue Française du Marketing (Octobre-Novembre 2012). ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-novembre-2012-


Research reports

Qualitative research on Persil automatic commercials 'stop and check'

In July/August 1973, two pieces of qualitative research were conducted on a potential PersilAutomatic Commercial, 'Stop a nd Check'. The firstexamined reactions to an original commercial. Thecommercial was then revised and a further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research on Persil automatic commercials 'stop and check'. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-persil-automatic-commercials-stop-and-check-


Research papers

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019
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Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/using-technology-to-drive-commercial-opportunities-at-f1-races


Magazines

Revue Française du Marketing 2002 (N. 188)

Le regard que nous portons sur les activités de service a beaucoup évolué et les différentes interprétations liées à la notion mêmede service expliquent en partie que les universitairescomme les praticiens rencontrent des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 10, 2002
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Citation

, A. (2002a, April 10). Revue Française du Marketing 2002 (N. 188). ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-188-


Magazines

Revue Française du Marketing (Septembre 2005)

Ce numéro de la Revue offre à nos lecteurs une palette de sujets. Les contributionsabordent des thèmes variés, depuis la diversité des définitions du marketing jusqu'à la défense et l'illustration des méthodes qualitatives...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2005
×

Citation

, A. (2005a, September 01). Revue Française du Marketing (Septembre 2005). ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2005-


Research reports

Veno's television commercial research

The objectives of this research were to evaluateconsumers' reactions to these films, in an area(London) where 'Bride's Day' had been on air lastyear and the 'Singing Family' hadbeen shown this year, and an area (Brighton) wherethe 15-second...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Veno's television commercial research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/veno-s-television-commercial-research


Research papers

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Leo Goldstein, Alain Zwilling
August 1, 1975
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Citation

Goldstein and Zwilling (1975a, August 01). Market studies: How to have good return of money (French). ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money-french-


Research papers

Theoretical perfectionism in social research

The purpose of this paper is to discuss the theme "To what extent are there techniques which are specific to market research and to what extent are there techniques specific to 'social research'? What are the similarities and what are the...

Catalogue: Seminar 1977: Social Research
Authors: Simon J. Orton, Philip Crofts
December 1, 1977
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Citation

Orton and Crofts (1977a, December 01). Theoretical perfectionism in social research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/theoretical-perfectionism-in-social-research


Magazines

Revue Française du Marketing (Mai 2005)

Ce numéro consacré à l'optique relationnelle réunit quelques-unes des plus bellessignatures nationales et internationales dans le domaine de la gestion dela relation client et nous sommes à la fois honorés et ravis de compterparmi...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2005
×

Citation

, A. (2005a, May 01). Revue Française du Marketing (Mai 2005). ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2005-