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How market research created words and changed worlds

Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national...

Catalogue: Insights Festival 2020
Authors: Jonathan Crickx, Mariam Ghabrial
Companies: Marketeers Research, UNICEF
September 17, 2020
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Citation

Crickx and Ghabrial (2020a, September 17). How market research created words and changed worlds. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/how-market-research-created-words-and-changed-worlds