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Research papers

Research in Africa

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959
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Citation

Celier, C. (1959a, June 15). Research in Africa. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/research-in-africa


Research papers

Market research as a tool for prognosis (French)

In order to get a maximum profit from market research it is necessary that the following steps should he carried out: 1. Formulation of a problem in terms amenable for market research? Asking for a high degree of commercial sophistication; 2....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van de Meer
June 15, 1959
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Citation

van de Meer, B. (1959a, June 15). Market research as a tool for prognosis (French). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-prognosis-french-


Research papers

Market research as a tool for prognosis

In order to get a maximum profit from market research it is necessary that the following steps should he carried out: 1. Formulation of a problem in terms amenable for market research? Asking for a high degree of commercial sophistication; 2....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van der Meer
June 15, 1959
×

Citation

van der Meer, B. (1959a, June 15). Market research as a tool for prognosis. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-prognosis


Research papers

Research in Africa (French)

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959
×

Citation

Celier, C. (1959a, June 15). Research in Africa (French). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/research-in-africa-french-


Research papers

Factor analysis in market research

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959
×

Citation

Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/factor-analysis-in-market-research


Research papers

Factor analysis in market research (French)

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959
×

Citation

Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research (French). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/factor-analysis-in-market-research-french-


Research papers

Social studies and market research in Spain

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959
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Citation

de Celis, M. J. (1959a, June 15). Social studies and market research in Spain. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain


Research papers

Social studies and market research in Spain (French)

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959
×

Citation

de Celis, M. J. (1959a, June 15). Social studies and market research in Spain (French). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain-french-


Research papers

Some consideration in the application of market research

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
June 15, 1959
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Citation

Godwin, D. (1959a, June 15). Some consideration in the application of market research. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/some-consideration-in-the-application-of-market-research