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Research papers

Market research? Come on, this is serious!

Market researchers wish to bridge the current gap between market research and its use for business decisions.This paper argues that such a gap exists primarily due to the difference between the findings of market research that are focussed on the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Omar Mahmoud
September 19, 2004
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Citation

Mahmoud, O. (2004a, September 19). Market research? Come on, this is serious!. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/market-research-come-on-this-is-serious-


Research papers

Digital convergence

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Claude Floch
Company: GfK
March 1, 2005
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Citation

Floch, C. (2005a, March 01). Digital convergence. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/digital-convergence


Research papers

Getting deeper insights into multi-cultural markets

In this era of globalization, finding and then making the most of opportunities in multi-cultural markets has become a permanent challenge for the modern marketer.Culturally distinct, diverse consumers are here to stay, both in immigrant populations...

Catalogue: Global Diversity 2006
Author: Ron Riley
May 8, 2006
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Citation

Riley, R. (2006a, May 08). Getting deeper insights into multi-cultural markets. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/getting-deeper-insights-into-multi-cultural-markets


Research papers

Transforming research execution

This paper assesses the opportunity of offshoring for the market research industry.The paper examines the benefits and risk involved in the execution of the various market research processes from the perspective of a research organization.

Catalogue: Global Healthcare 2006
Author: Siraj Dhanani
February 6, 2006
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Citation

Dhanani, S. (2006a, February 06). Transforming research execution. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/transforming-research-execution


Research reports

Guide on distinguishing market research from other data collection activities

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities . ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-


Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-


Research reports

How to commission research (Russian)

This set of three Guidelines deals with issues which need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organisations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). How to commission research (Russian). ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/how-to-commission-research-russian-


Research reports

ESOMAR guideline on mutual rights and responsibilities of researchers and clients

In order to ensure there is clear agreement between the client and the research provider and that both parties adhere to the requirements of the Code, it is strongly recommended that the points discussed in this Guideline are covered in the research...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). ESOMAR guideline on mutual rights and responsibilities of researchers and clients . ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/esomar-guideline-on-mutual-rights-and-responsibilities-of-researchers-and-clients-


Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/from-hype-to-reality