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Mahmoud, O. (2004a, September 19). Market research? Come on, this is serious!. ANA - ESOMAR. Retrieved June 10, 2023, from
https://ana.esomar.org/documents/market-research-come-on-this-is-serious-
Floch, C. (2005a, March 01). Digital convergence. ANA - ESOMAR. Retrieved June 10, 2023, from
https://ana.esomar.org/documents/digital-convergence
Riley, R. (2006a, May 08). Getting deeper insights into multi-cultural markets. ANA - ESOMAR. Retrieved June 10, 2023, from
https://ana.esomar.org/documents/getting-deeper-insights-into-multi-cultural-markets
Dhanani, S. (2006a, February 06). Transforming research execution. ANA - ESOMAR. Retrieved June 10, 2023, from
https://ana.esomar.org/documents/transforming-research-execution
B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities . ANA - ESOMAR. Retrieved June 10, 2023, from
B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved June 10, 2023, from
B.V., E. (2010a, June 15). How to commission research (Russian). ANA - ESOMAR. Retrieved June 10, 2023, from
https://ana.esomar.org/documents/how-to-commission-research-russian-
B.V., E. (2010a, June 15). ESOMAR guideline on mutual rights and responsibilities of researchers and clients . ANA - ESOMAR. Retrieved June 10, 2023, from
Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved June 10, 2023, from
https://ana.esomar.org/documents/from-hype-to-reality