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Research papers

How technology is changing the way we think

Digital technologies have changed the way we live and work. However, we rarely consider the effects of technologies themselves on our brains and our working practices. Increasingly neuroscience is revealing our brains to have an extraordinary degree...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Sheila Keegan
November 13, 2011
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Citation

Keegan, S. (2011a, November 13). How technology is changing the way we think. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/how-technology-is-changing-the-way-we-think


Research papers

Inspiring the senses

This paper critically discusses the status quo of consumer research in the sensory industry. Based on a case study in the oral care category, the presenters advocate a rethinking of current research paradigms in the industry and suggest an...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Oliver Schieleit, Massimo Cealti, Gabriele Niemann
Company: Symrise AG
November 13, 2011
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Citation

Schieleit, Cealti and Niemann (2011a, November 13). Inspiring the senses. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/inspiring-the-senses


Research reports

Global Market Research 2011

The 23rd annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore 2010’s gradual return to growth after two...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 19, 2011
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Citation

B.V., E. (2011a, September 19). Global Market Research 2011. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/global-market-research-2011


Research papers

The game experiments

The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...

Catalogue: Congress 2011: Impact
Authors: Deborah Sleep, Jon Puleston
Companies: GMI (Global Market Insite), Engage Research
September 18, 2011
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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-game-experiments


Research papers

Market research reloaded

In light of recent developments in the market research sector, MOA ( the market research sector organisation in the Netherlands) has formed a think tank. This group has investigated developments in ICT and other non-market research sectors, resulting...

Catalogue: Congress 2011: Impact
Authors: Wim van Slooten, Pieter-Paul Verheggen
September 18, 2011
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Citation

van Slooten and Verheggen (2011a, September 18). Market research reloaded. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/market-research-reloaded


Research papers

Crowd interpretation

Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...

Catalogue: Congress 2011: Impact
Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe
Company: InSites Consulting
September 18, 2011
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Citation

Claes, Ilustre, Schillewaert and Verhaeghe (2011a, September 18). Crowd interpretation. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/crowd-interpretation


Magazines

Research World (September 2011)

In this issue we look at the big ideas that will shape the way that marketers, researchers and media operate in the years to come.

Catalogue: Research World 2011
Author: ESOMAR B.V.
September 15, 2011
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Citation

B.V., E. (2011a, September 15). Research World (September 2011). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/research-world-september-2011-


Research reports

ESOMAR guideline for conducting survey research via mobile phone

While recognising that many mobile phones and mobile devices permit the use of online research methodologies, including e-mail and web surveys, the ESOMAR Guideline for Online Research covers research using email, browser-based or downloaded...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
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Citation

B.V., E. (2011a, June 15). ESOMAR guideline for conducting survey research via mobile phone . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/esomar-guideline-for-conducting-survey-research-via-mobile-phone-


Magazines

Research World (May/June 2011)

In this issue we look at research effectiveness and the skills needed by researchers now and in the future.

Catalogue: Research World 2011
Author: ESOMAR B.V.
June 15, 2011
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Citation

B.V., E. (2011a, June 15). Research World (May/June 2011). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2011-