Back

How technology is changing the way we think

Date of publication: November 13, 2011

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Sheila Keegan

Abstract:

Digital technologies have changed the way we live and work. However, we rarely consider the effects of technologies themselves on our brains and our working practices. Increasingly neuroscience is revealing our brains to have an extraordinary degree of 'plasticity' to be dynamic, connected and adaptive throughout life. This has an impact on the way we work. These findings are significant for society as a whole and for the qualitative research community. What is the evidence? What does it mean for our industry? What, if anything, should we be doing about it?

Sheila Keegan

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Keegan, S. (2011a, November 13). How technology is changing the way we think. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-technology-is-changing-the-way-we-think