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How technology is changing the way we think

Date of publication: November 13, 2011

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Sheila Keegan

Abstract:

Digital technologies have changed the way we live and work. However, we rarely consider the effects of technologies themselves on our brains and our working practices. Increasingly neuroscience is revealing our brains to have an extraordinary degree of 'plasticity' to be dynamic, connected and adaptive throughout life. This has an impact on the way we work. These findings are significant for society as a whole and for the qualitative research community. What is the evidence? What does it mean for our industry? What, if anything, should we be doing about it?

Sheila Keegan

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Keegan, S. (2011a, November 13). How technology is changing the way we think. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-future-is-voice