Global Market Research 2011

Date of publication: September 19, 2011

Author: ESOMAR B.V.


The 23rd annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore 2010’s gradual return to growth after two years of economic decline. The report includes: - Global and regional highlights and five-year trend data, including turnover and growth data on 78 countries; - Detailed commentary from influential client-side researchers on changing business conditions and expert analysis on where the boundaries of ‘market research’ should lie; - Country-level breakdowns of sources of turnover, spend by research method and design; - An overview of the top 25 companies and key financials for the top 10; - The voice of the Young Researcher – new entrants express their thoughts on their experiences and expectations; - An industry journal of M&A activity and key news from the last 18 months.

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