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Research papers

Magazine covers as a flexible marketing tool

Up to now magazine covers have only been used to attract attention and to protect the inside of a magazine. With the help of a new technical complete manufacturing system - the DOOR-SYSTEM - it will be possible to employ the cover economically as a...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Wolfgang A. Reinhardt
June 15, 1981
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Citation

Reinhardt, W. A. (1981a, June 15). Magazine covers as a flexible marketing tool. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-covers-as-a-flexible-marketing-tool


Research papers

What if..?

The purpose of this lecture is to give an impression of the possibilities which are open to the magazine publisher through the use of computer-models. They are pieces of electronic equipment which give the publisher a chance of seeing how his...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Peter Rosendahl
June 15, 1981
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Citation

Rosendahl, P. (1981a, June 15). What if..?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-what-if-


Research papers

News from the world of children and adolescents

This marketing tool has already been in use for a year in France, and its international growth is to begin in November 1980 with the setting up of a barometer of child-oriented themes in Great Britain; extension to the leading industrialised...

Catalogue: Seminar 1980: Children And Young People
Author: Joël-Yves le Bigot
June 15, 1980
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Citation

le Bigot, J. (1980a, June 15). News from the world of children and adolescents. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/news-from-the-world-of-children-and-adolescents


Research papers

C.M.I.S.A

Coordinated Management Information Systems is basically a service organization specializing in Information Systems designed to assist Sales/Marketing management in decision making. Through a combination of people, analytical techniques and computer...

Catalogue: Seminar 1980: Information Systems In Action
Author: Sydney Toledano
June 15, 1980
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Citation

Toledano, S. (1980a, June 15). C.M.I.S.A. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/c-m-i-s-a


Research papers

An experiment in building a marketing information system

In this paper we describe how we tried to solve a marketing information system need. First, we explain why we were gradually convinced it was necessary. The second step in our thinking was to list all the data we had and wanted to integrate in it....

Catalogue: Seminar 1980: Information Systems In Action
Authors: Françoise Rostand, Marc Olive
June 15, 1980
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Citation

Rostand and Olive (1980a, June 15). An experiment in building a marketing information system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-experiment-in-building-a-marketing-information-system


Research papers

The exporient data bank

The EXPORIENT data bank became operational in 1979 within the International Trade Centre UNCTAD/GATT with a view to collecting and processing rapidly and systematically foreign trade data on a large number of countries and to facilitating the...

Catalogue: Seminar 1980: Information Systems In Action
Author: Bernard Angel
June 15, 1980
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Citation

Angel, B. (1980a, June 15). The exporient data bank. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-exporient-data-bank


Research papers

The quantum package

QUANTUM is a sophisticated package designed to maximise the benefits of computer technology for the Survey Practitioner. It is used extensively in Europe and USA for both ad-hoc surveys and larger more complex studies in the commercial and public...

Catalogue: Seminar 1980: Information Systems In Action
Author: Mark Katz
June 15, 1980
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Citation

Katz, M. (1980a, June 15). The quantum package. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-quantum-package


Research papers

The target group index

The Target Group Index has been one of the most successful research innovations over the period covered by this book. Despite initial worries by the industry about overloading respondents, it collects data about a wide range of product behaviour,...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Christopher Minter
June 15, 1980
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Citation

Minter, C. (1980a, June 15). The target group index. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-target-group-index-2005


Research papers

Tymcon service 1

Marketing people need a flexible computerized tool to analyze, plan, model and forecast changing marketing situations. They need to constantly ask those countless, hypothetical "what-if" questions across many variables. But they also need an...

Catalogue: Seminar 1980: Information Systems In Action
Author: Werner Retzlaff
June 15, 1980
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Citation

Retzlaff, W. (1980a, June 15). Tymcon service 1 . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tymcon-service-1-