Resources Library by ANA

Going mobile

Mobile devices are the next wave of computing technology. Hard on the heels of the Internet's emergence, researchers are faced with learning how to apply mobile technologies.This paper describes the current state of mobile software, hardware, and...

Catalogue: ESOMAR Technovate Conference 2003

Authors: John Weisberg, Mark Cameron

January 26, 2003

The prognosis of the past and remembrance of the future

During most of the 20th century there was no tradition in Mexico of surveying public opinion and social affairs. Aside from isolated experiences, the fields of sociology and applied social research did not cultivate public opinion measuring as an...

Catalogue: Latin America 2001

Author: Alejandro Garnica Andrade

May 1, 2001

Drugs organization

The primary objective of this paper is to show how the laws of market research – applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals – is able to take a quantitative leap...

Catalogue: Latin America 2001

Author: Oriana Monarca White

May 1, 2001

Drugs organization (Portuguese)

The primary objective of this paper is to show how the laws of market research applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals is able to take a quantitative leap in analyzing...

Catalogue: Latin America 2001

Author: Oriana Monarca White

May 1, 2001

Behind consumer minds

The present research makes an analysis of the world’s situation at the end of the millennium - marked by decadence and determined by an overvalued emphasis placed on material things sinking mankind to an empty vacuum - and seeks the importance...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Isabel Arango

September 1, 1998

Government and social research

Research used to describe or understand a situation is the general topic of this section. Government and other social research is embedded into a setting which includes market modelling, brand equity, media audience research, financial research,...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Mohler

September 1, 1998

Killing the golden goose

This paper explores the relationship between the research industry and its primary source of data the general public. Drawing on evidence from a variety of sources the paper suggests that to ensure that we obtain and continue to obtain high...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Michael Warren

September 1, 1998

What news from the eastern front?

Regular research in twenty ‘non-western’ but ‘new’ European countries helps decision makers at top political levels (European Union parliament) analyse and better understand the opinion of the general public in their respective...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Anna Melich, Mark Hofmans

Company: GfK

September 1, 1998

Advertising research in rural areas

In countries such as India, where about 70% of the people live in rural areas, the rural market holds a lot of marketing potential. There is a wide difference in the standard of living between urban and rural India. In order to launch products in the...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Author: B. Rajeswari

November 1, 1997