The present research makes an analysis of the worldâs situation at the end of the millennium - marked by decadence and determined by an overvalued emphasis placed on material things sinking mankind to an empty vacuum - and seeks the importance of resistance that subtly emerges as manâs most inner hope to rescue himself. This paper reviews mankindâs grief fears and symptoms of this era: loneliness and hunger as a pressing need to fill emptiness; and further develops the crisis in Mexico and the future of mankind and new generations. Finally it establishes a humanist proposal in marketing research based on creativity.
Author: Jaime Troiano
June 15, 1997
Author: Jean Dupuis
September 1, 1997
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