Behind consumer minds

Date of publication: September 1, 1998

Author: Isabel Arango


The present research makes an analysis of the world’s situation at the end of the millennium - marked by decadence and determined by an overvalued emphasis placed on material things sinking mankind to an empty vacuum - and seeks the importance of resistance that subtly emerges as man’s most inner hope to rescue himself. This paper reviews mankind’s grief fears and symptoms of this era: loneliness and hunger as a pressing need to fill emptiness; and further develops the crisis in Mexico and the future of mankind and new generations. Finally it establishes a humanist proposal in marketing research based on creativity.

Isabel Arango


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Research Papers

Research Papers

Research Papers

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