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Research papers
Pushing the envelope
For these reasons, the agency conducted the following study in the summer of 1999 to explore the feasibility of data collection via the Internet and to compare the response rates and survey results obtained using three alternative Web-based...
Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Andrew Elder, Tony Incalcatera
June 20, 2000
Research papers
Ethology and the web
The core reason for this paper is that Web surveys bear little resemblance in terms of their execution to the current dominant methods of survey data collection. In the United States, CATI (computer-assisted telephone interviewing) still...
Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Andrew Jeavons
June 15, 2000
Research papers
Knowledge discovery for efficient relationship marketing
Todayâs business environment is going through fundamental changes. Market saturation, increased commoditisation, shorter product life cycles and above all increased competition and business risks are influencing the way organisations see and...
Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Wolfgang Schweiger
September 1, 1999
Research papers
Online survey of online customers
The objective of this paper is to present the perspective of conducting a full-scale online customer survey on the Internet in this case based on the conditions involving Boxmau. Our aim as market researchers is to present both strategic and...
Catalogue: ESOMAR Net Effects 1999
Authors: Jan Enander, Attila Sajti
June 15, 1999
Research papers
Office-based data collection
This paper describes an alternative method of data collection in customer satisfaction studies - office-based data collection via the Internet. The project described here is part of an Incentive Programme comprising all stall' in the branch offices...
Catalogue: ESOMAR Net Effects 1999
Author: Per Lundgren
June 15, 1999
Research papers
Understanding the impact
This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for...
Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: David Smith, Jonathan Fletcher
Company: DVL Smith Ltd
March 1, 1999
Research papers
Effective competitive intelligence techniques for industrial markets
In industrial markets one of the most challenging aspects of market and competitive intelligence processes is the actual collection of data information and intelligence as a basis for knowledge. Compared to consumer markets industrial markets...
Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: Richard Beswick, Stefan Binner
Company: bms marketing research + strategy
March 1, 1999
Research papers
Looking East, looking West
This paper concerns the planning, execution and communication of the results of Turkeyâs first âindustryâ readership survey. Three sets of problems needed to be resolved. First, Turkish media competition is intense, particularly...
Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Gülen Atakbek, Michael M. Brown
October 20, 1998
Research papers
