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The thermometer (Spanish)

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
May 14, 2018


Truth telling in today's world

It’s claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these...

Catalogue: Congress 2017: Visionary
Authors: Stephen Carlin, Will Goodhand
November 9, 2017


Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of consumer and B2B research. Learn why Microsoft needed to use one to figure out the other while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
November 27, 2017


Brand growth 2.0

This presentation will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and...

Catalogue: CEE Research Forum 2014: East Connection
Author: Raluca Raschip
Company: GfK
June 15, 2013


Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Pete Cape, Ron Gailey, Stephen Phillips
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015


Riders on the storm

Al-Futtaim Automotive Group needed strategic inputs on automotive market development in UAE and potential growth opportunities across key business lines: passenger cars, bikes, trucks & buses, industrial & construction equipment. With this in mind,...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Bharati Dixit, Tarun Sinhal, Anish Pandit, Fadi Chivi, Munir Al Omari, Samir Jha, Stuart Tyre, Sukhdev Singh
June 15, 2015


Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
June 15, 2015


How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016


Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
June 15, 2016