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Research reports

Attitudinal research on Rolaids ant-acid tables

The objectives of this research were:1. To identify heavy and light users of antacids in relation to socio-economic factors.2. To identify the regular brands used, by name and type (i.e.liquid or tablet) and length of time they have been purchased.3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Attitudinal research on Rolaids ant-acid tables. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/attitudinal-research-on-rolaids-ant-acid-tables


Research reports

Research on handcraft toys

The objectives of the research were:1. To discover which toys create the most interest amongst children and adults.2. To discover which factors are most important to children and adults in choice and enjoyment of any toy.3. To identify any strong...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Research on handcraft toys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-on-handcraft-toys


Research papers

Attitudes and behaviour in consumer research

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: J. A. Lunn
February 11, 1970
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Citation

Lunn, J. A. (1970a, February 11). Attitudes and behaviour in consumer research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/attitudes-and-behaviour-in-consumer-research


Research reports

Research on Lucozade labels in Eire

This report sets out the results of a hall test with Irish housewives on their reactions to New labels for Lucozade. The objectives of the research were:1. To ascertain consumer reactions to the new design;2. To contrast the two versions of the logo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1969
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Citation

, C. (1969a, September 01). Research on Lucozade labels in Eire. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-on-lucozade-labels-in-eire


Research papers

The child as a test person

Investigations based on the testing of children involve special problems. It is, however, often necessary in practice to ask the child about its opinions, tastes and preferences; this is particularly true in cases where products are planned for...

Catalogue: The European Marketing Research Review 1969
Author: Kurt Rippel
August 1, 1969
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Citation

Rippel, K. (1969a, August 01). The child as a test person. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-child-as-a-test-person


Research papers

Human relationships in organized holidays (French)

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays-french-


Research papers

Human relationships in organized holidays

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays


Research papers

Psychological research on the consumer

Consumer research appears to me as a crossroads of disciplines in which we cannot favour either of the disciplines in question. Psychological research, then, is only a facet of research which acquires meaning and perspective in a wider context, as...

Catalogue: The European Marketing Research Review 1966
Author: Francesco Alberoni
August 1, 1966
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Citation

Alberoni, F. (1966a, August 01). Psychological research on the consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/psychological-research-on-the-consumer


Research papers

Planning advertising strategy

Markets are segmented in many ways, most of which do not bear on the advertiser's problem. The objective is to find the one decisive mode. 2. The consumer weaves a whole world of meanings, values and associations around products. Many of these are...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Daniel Yankelovich
June 1, 1966
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Citation

Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/planning-advertising-strategy-