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Research reports

Qualitative research on recently launched low-tar brands

This research was designed to provide preliminaryindications on the progress of the launch soft SilkCut No3, Embassy Extra Mild, and Players York, andthe reactivation of Pall Mall. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1972
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Citation

, C. (1972a, March 18). Qualitative research on recently launched low-tar brands. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-recently-launched-low-tar-brands


Research reports

Liquid Delta Hall prepared for Ciba-Geigy (U.K.) Ltd.

The Client has developed a new liquid soap productcalled "Delta " which is packed in " foil-laminate semirigid sachet.p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Liquid Delta Hall prepared for Ciba-Geigy (U.K.) Ltd.. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/liquid-delta-hall-prepared-for-ciba-geigy-u-k-ltd-


Research reports

Qualitative research on packaging for Harmony hair spray

Elida-Gibbs are planning to launch a new Harmony range ofshampoo, hair spray and setting lotion spray for whichthree alternative designs have been prepared.The basic objectives of this piece of research thereforewere:1. To establish which of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research on packaging for Harmony hair spray. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-harmony-hair-spray


Research reports

Qualitative research on s 6 advertising

The product will be launched in test market in Tyne-Teesin September 1978. The objectives of the research reported here were toexamine the concept as represented by a finished DP'spress advertisement bound into a woman magazine, amongst target users.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1978
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Citation

, C. (1978a, April 03). Qualitative research on s 6 advertising. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-s-6-advertising


Research reports

Qualitative research on project D.C.I

The general objectives of this research were to examine the feasibility of introducing a small tipped cigarette at 4/- into the Irish Market. In moredetail: 1) To explore responses to the idea of a 4/- cigarette.2) To establish the meaning of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on project D.C.I. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-d-c-i


Research reports

Dry Fly cream sherry concept/label research

This report sets out the main findings drawn from stages I and II of qualitative research on the 'Dry Fly' and 'Cream Sherry' concepts and a number of alternative label designs. Dry Fly Medium Sherry currently holds the 2% of the sherry market, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Dry Fly cream sherry concept/label research . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/dry-fly-cream-sherry-concept-label-research-