Resources Library by ANA

Telebersaglio

In Italy Television is an extremely important medium used both for mass and non-mass products. However the socio-demographic segments most struck by TV are always the same: the elderly, low income classes, i.e. often the segments which are less...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Eugenio Bona

June 15, 1994

Assembling the fragments

Consider a commercial break placed on ABS-CBN, a terrestrial broadcaster in the Philippines.Within that break can be found a mix of local and international brands. The creative would be principally out of the Philippines and the target audience would...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Andre Nair, Tim Foley

Company: Ogilvy

May 1, 1994

Aspects of postmodern reading public

In the western democratic societies of today where mass-produced individualism is prevalent, there is increasing evidence that classical target group segmentation based on sociodemography and conventional typologies, conventional in that they are...

Catalogue: Seminar 1993: Competition In Publishing

Author: Dieter Reigber

June 15, 1993

The first year of a nationwide push-button meter, TV audience measurement system in Portugal

Ecotel Portugal had its first TV audience results available by March 1991. The experience with a nationwide meter system in Portugal is thus limited to about one year. Taking this fact into consideration and after an introduction, this paper starts...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Antonio Valente, Paula C. Mateus, Ana Marquilhas

June 15, 1992

How people use television

This is a report on how people use television during prime time, based upon results from a study completed in March and April, 1992. A random sample of adults and teens in U.S. households were interviewed about how and why they use television, their...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Maura Clancey

June 15, 1992

Concentration analysis

On the basis of elementary information coming from the people-meter panel presently operating in Spain, an analysis has been made in order to go deeply into some quantitative aspects related to the TV consumption. Information is presented in respect...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Carlos Lamas

June 15, 1991

Dataibope

Television plays an important role in this country, as a mass communication medium, as the incidence of TV sets is around 80% of homes in Brazil, going and up to 95 % in the main urban centers. On the other hand, the distribution of wealth in Brazil...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Ana Lucia D' Imperio Lima

Company: IBOPE Inteligencia

May 5, 1991

The impact of introducing a new TV audience measurement system

The following paper starts by describing the change of the Swiss media situation since the late seventies. As a consequence the system to measure TV-consumption did not suit the needs of media researchers and data users any longer. Therefore a new...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Herbert Furrer

June 15, 1986

Tv audience data checkup

In the Federal Republic of Germany and West-Berlin there are three research instruments delivering TV audience data in a periodic manner: 1. Teleskopie, a panel with continuous daily measurement based on 1650 TV households with 3400 adults and 620...

Catalogue: Seminar 1982: Improving Media Research

Author: Jürgen Pfifferling

June 15, 1982