Resources Library by ANA

The need for an international television audience measurement

We will more and more have a need for audience measurements at a multinational level. But there are great differences between the methods used for this measurement in the various countries of Europe. It is then difficult to compare and to aggregate...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Jacques Durand

Company: Mediametrie

June 15, 1987

Standards for sophisticated international research

We would like to divide up our paper into three sections. The first section will be devoted to specific technical questions which arise in the conducting of international surveys. In the second section, we would like to use an example to show that in...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Jochen Hansen, Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1986

Good data for good media deals for advertisers

This paper outlines the perspective that one international advertising agency currently has for the developing market in Pan-European television. The paper seeks to act as an agenda-setter for discussion as to the best way to make this come about in...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Martin West

June 15, 1986

Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers...

In the course of the last ten years, the opinion and market research activities have been increasingly threatened by data protection laws which did not take properly into account the role and the specificities of our profession. Regulations have been...

Catalogue: Seminar 1986: Opinion Polls

Author: Jean Quatresooz

June 15, 1986

Sponsorship

The objective of this paper is to demonstrate: 1. The need for correct and detailed definition of objectives for sponsorship; 2. The possibilities that proper (marketing) research offers to measure the effects of a sponsorship.

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Franz Kohl, Ton Otker

Company: Philips International

November 6, 1985

Research in the Arabian Gulf countries: A comprehensive range of services to answer demanding local and international clients

This paper as the title indicates, would attempt to address two major areas on the extent of availability and use of research services in the countries of the Arabian Gulf and will particularly focus on very important aspects of the implementation...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Sami Raffoul

Company: Pan Arab Research Center

June 15, 1985

How can we relate European standards to research in the Middle East?

The main objective of this paper, therefore, is to show through a series of examples and specific applications how the Middle East Marketing Research Bureau has applied and adapted modern market research techniques and standards across the whole...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: George V. Vassiliou

Company: MEMRB

June 15, 1984

Quality control and standards in different countries in the context of multinational surveys

This paper consists of two parts - in the first part Vincent Ophoff, Managing Director of NSS and President of the IRIS network, describes the "process control" necessary for successful design and management of multinational surveys. In the second,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Authors: Vincent F.W. Ophoff, Jane Kalim

June 15, 1984

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Authors: K. S. Radhakrishnan, L. A. Soenen

June 15, 1982