The need for an international television audience measurement
Abstract:
We will more and more have a need for audience measurements at a multinational level. But there are great differences between the methods used for this measurement in the various countries of Europe. It is then difficult to compare and to aggregate their results. This paper presents the main results of a survey conducted at the beginning of this year by the GEAR, in the 18 countries represented in this group. It extends these observations in a thought about the problems of comparability.
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