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The need for an international television audience measurement

Date of publication: June 15, 1987

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Company: Mediametrie

Author: Jacques Durand

Abstract:

We will more and more have a need for audience measurements at a multinational level. But there are great differences between the methods used for this measurement in the various countries of Europe. It is then difficult to compare and to aggregate their results. This paper presents the main results of a survey conducted at the beginning of this year by the GEAR, in the 18 countries represented in this group. It extends these observations in a thought about the problems of comparability.

Jacques Durand

Author

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Citation

Durand, J. (1987a, June 15). The need for an international television audience measurement. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-need-for-an-international-television-audience-measurement