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The need for an international television audience measurement

Date of publication: June 15, 1987

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Company: Mediametrie

Author: Jacques Durand

Abstract:

We will more and more have a need for audience measurements at a multinational level. But there are great differences between the methods used for this measurement in the various countries of Europe. It is then difficult to compare and to aggregate their results. This paper presents the main results of a survey conducted at the beginning of this year by the GEAR, in the 18 countries represented in this group. It extends these observations in a thought about the problems of comparability.

Jacques Durand

Author

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Research Papers

The choice among media

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: Jacques Durand, Marcel Marc

 

June 15, 1971

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Citation

Durand and Marc (1971a, June 15). The choice among media. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/the-choice-among-media


Research Papers

European reading of TV audiences

Catalogue: ESOMAR Congress 1989

Author: Thomas Neumann

Company: Procter & Gamble

September 1, 1989

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Citation

Neumann, T. (1989a, September 01). European reading of TV audiences. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/european-reading-of-tv-audiences


Research Papers

Apples and oranges

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Peter Menneer

Company: British Broadcasting Corporation (BBC)

June 15, 1992

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Citation

Menneer, P. (1992a, June 15). Apples and oranges. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/apples-and-oranges


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Citation

Durand, J. (1987a, June 15). The need for an international television audience measurement. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/apples-and-oranges