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Videos
Reliability and predictive validity in consumer neuroscience
Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...
Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
June 15, 2015
Videos
Augmented reality
Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.
Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
Videos
Harnessing the power of voice
Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017
Videos
The four moments of experience
Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...
Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
November 27, 2017
Videos
Sustainability: Doomed if you do, doomed if you don't
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Jayanth Narasimha, Maitreyee Patki, Martyn Uren
Companies: Brandscapes Worldwide, Twitter
November 2, 2020
Videos
