Back

Augmented reality

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: , PepsiCo

Authors: Cristina Leo, Francisco Calixto

Abstract:

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Cristina Leo

Author

This is a long description of some author details.

Francisco Calixto

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Augmented reality

Catalogue: Latin America 2020 - Insights Festival

Authors: Cristina Leo, Francisco Calixto

Companies: Synapsis, PepsiCo

October 19, 2020

×

Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/augmented-reality


Research Papers

Augmented Reality: A Critical Part of Your Toolkit

Catalogue: Congress 2023

Authors: Aarti Bhaskaran, Heather OShea

 

September 27, 2023

×

Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit


Videos

Augmented Reality: A Critical Part of Your Toolkit

Catalogue: Congress 2023

Authors: Aarti Bhaskaran, Heather OShea

Companies: Snap Inc., Alter Agents

September 27, 2023

×

Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit-12167


  • Video
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
Some principles in product testing Authors: Fritz Lohmeier
The role of visual research in the European marketing revolution Authors: Edmund W. J. Faison
The use of the semantic differential in media research Authors: P. Duncan-Jones, John Clemens
Interviewing physicians Authors: Jules Klanfer
Econometric methods in forecasting sales of industrial products Authors: Michel Salomon, Pierre Aviron
Testing a product on a new foreign market Authors: Edoarda Sanna
Experience in the introduction of new food products Authors: Werner Ziefle
The Delta Copy Test Authors: Otto W. Rohde
Forecasting shipbuilding capacity and potential output in the leading countries of the world Authors: C. Gray
×

Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit-12167