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Research papers

Developments in preventive veterinary medicine

Preventive veterinary medicine and prophylactic programmes particularly when applied to industrialised animal production operations (meat, eggs and milk) are more efficient in an economic sense than curative veterinary medicine and therapeutic...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: James Zander
November 24, 1976
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Citation

Zander, J. (1976a, November 24). Developments in preventive veterinary medicine. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/developments-in-preventive-veterinary-medicine


Research reports

In-depth research on Lux advertising

This report sets out an in-depth assessment of Consumerreaction to a new advertising campaign started in January. The purpose of this research was to establish whether theseintentions have been fulfilled, plus an up-to-date assessmentof the Lux...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). In-depth research on Lux advertising. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/in-depth-research-on-lux-advertising


Research reports

Qualitative research into packet soup naming

The current Batchelor's range of packet soups carries thevariety name and the word 'Soup'. Whilst at presentthis fulfils statutory obligations, the Food StandardsCommittee has recommended minimum incorporationof particular ingredients in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research into packet soup naming. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-packet-soup-naming


Research papers

Images of press media

The following paper deals with: 1. Description of the phenomenon 'image'; 2. Hypothesis about its effectiveness; 3. Systematical review to the used research instruments in Germany in the last 15 years; 4. Discussion about the conclusiveness of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Klaus P. Landgrebe
March 1, 1976
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Citation

Landgrebe, K. P. (1976a, March 01). Images of press media. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/images-of-press-media


Research reports

Assessing the efficacy of OTC medicines

This paper sets out an approach to understandingassessingandthe efficacy of DTC medicines. This approachpsychologicaltakes into account the interaction between physical andinfluences. Correspondingly,in the causation of illness.it is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Assessing the efficacy of OTC medicines . ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/assessing-the-efficacy-of-otc-medicines-


Research reports

Qualitative research on potato products

Three new concepts have been developed as a possible snack/complete meals: 1. Potato Nests;2. Potato omelets;3. Potato pancake entree.The general objectives of the research were to assess theappeal and potential positioning of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products


Research papers

Efficiency analysis of a sales force

The purpose of this paper is to describe a method whereby the problem of salesforce efficiency can be solved. We have discovered how to deduce simple rules from available quantitative data and how the application of these rules can lead to a coherent...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Didier Truchot
August 1, 1975
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Citation

Truchot, D. (1975a, August 01). Efficiency analysis of a sales force. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/efficiency-analysis-of-a-sales-force


Research papers

Improving the efficiency of sample surveys in industrial markets

This paper is about some of the practical problems, and opportunities, of quantitative research in non-domestic markets. It deals with day-to-day questions of universe definitions, sampling frames, sample sizes and fractions, grossing up to universe...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Andrew Robert McIntosh
August 1, 1975
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Citation

McIntosh, A. R. (1975a, August 01). Improving the efficiency of sample surveys in industrial markets. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/improving-the-efficiency-of-sample-surveys-in-industrial-markets


Research papers

Using life style and social trends to shape the future of media

This paper analyses some of the main ways in which Burnett Life Style Research and Taylor Nelson Social Trends Research can be used to throw light on the nature of media audiences. This is done from a standpoint of providing insight into how media...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Elizabeth H. Nelson, Mark R. C. Lovell
Company: KANTAR TNS Malaysia
August 1, 1975
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Citation

Nelson and Lovell (1975a, August 01). Using life style and social trends to shape the future of media. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/using-life-style-and-social-trends-to-shape-the-future-of-media