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Improving the efficiency of sample surveys in industrial markets

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Andrew Robert McIntosh

Abstract:

This paper is about some of the practical problems, and opportunities, of quantitative research in non-domestic markets. It deals with day-to-day questions of universe definitions, sampling frames, sample sizes and fractions, grossing up to universe levels, analysis and weighting, and finally the effect of sampling and field design on the cost of industrial marketing research. Most of the examples used are of cross-industry surveys, but the principles apply equally to projects in single industries.

Andrew Robert McIntosh

Author

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Research Papers

The use of sampling frames in industrial market research in the UK

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Authors: D. Thicker, Andrew Robert McIntosh

 

January 1, 1973

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Citation

Thicker and McIntosh (1973a, January 01). The use of sampling frames in industrial market research in the UK. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-use-of-sampling-frames-in-industrial-market-research-in-the-uk


Research Papers

Out of the darkroom into the daylight

Catalogue: ESOMAR Congress 1987

Authors: C. J. Dove, Christine M. Eborall

 

September 1, 1987

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Citation

Dove and Eborall (1987a, September 01). Out of the darkroom into the daylight. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/out-of-the-darkroom-into-the-daylight


Research Papers

Women at work

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Andrew Robert McIntosh

 

June 18, 1980

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Citation

McIntosh, A. R. (1980a, June 18). Women at work. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/women-at-work


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Citation

McIntosh, A. R. (1975a, August 01). Improving the efficiency of sample surveys in industrial markets. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/women-at-work