Abstract:
This paper is about some of the practical problems, and opportunities, of quantitative research in non-domestic markets. It deals with day-to-day questions of universe definitions, sampling frames, sample sizes and fractions, grossing up to universe levels, analysis and weighting, and finally the effect of sampling and field design on the cost of industrial marketing research. Most of the examples used are of cross-industry surveys, but the principles apply equally to projects in single industries.
Research Papers
Out of the darkroom into the daylight
Catalogue: ESOMAR Congress 1987
Authors: C. J. Dove, Christine M. Eborall
 
September 1, 1987
Research Papers
Women at work
Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Andrew Robert McIntosh
 
June 18, 1980
