Abstract:
This paper is about some of the practical problems, and opportunities, of quantitative research in non-domestic markets. It deals with day-to-day questions of universe definitions, sampling frames, sample sizes and fractions, grossing up to universe levels, analysis and weighting, and finally the effect of sampling and field design on the cost of industrial marketing research. Most of the examples used are of cross-industry surveys, but the principles apply equally to projects in single industries.
This could also be of interest:
Research Papers
Efficiency in sample design
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Bill Blyth
 
September 1, 1978
