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Hofmans, P. (1988a, June 15). The motorway effect. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-motorway-effect
Bloom and Bowles (1986a, June 15). Oscar. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/oscar
Bol and Lin (1984a, June 15). Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency. ANA - ESOMAR. Retrieved May 21, 2024, from
Worrall and Twyman (1980a, June 15). Measurement of average issue readership. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/measurement-of-average-issue-readership
Hulks and Thomas (1980a, June 15). An international model for the prediction of television coverage and frequency distribution. ANA - ESOMAR. Retrieved May 21, 2024, from
Stoessl and Clemens (1979a, March 01). High ratings can be wrong. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/high-ratings-can-be-wrong
, C. (1973a, September 03). Quantifications of the psycho-economic typologies. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/quantifications-of-the-psycho-economic-typologies
Hulks, R. (1973a, June 15). An international model for the prediction of television coverage and frequency distribution . ANA - ESOMAR. Retrieved May 21, 2024, from
Morgensztern, A. (1967a, August 01). How to determine the optimum screening frequency of a movie commercial. ANA - ESOMAR. Retrieved May 21, 2024, from