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Oscar

Date of publication: June 15, 1986

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Derek Bloom, Tim S. Bowles

Abstract:

The paper describes how the two research companies involved set about the project, the kind of results that were obtained, the working system that has been established, and suggests probable implications for the future of outdoor advertising. Integration of OSCAR (Outdoor Site Classification and Audience Research) with the Copland formula for coverage and frequency is also discussed.

Derek Bloom

Author

This is a long description of some author details.

Tim S. Bowles

Author

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Research Papers

To see or not to see

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Kate Lynch

 

November 11, 1996

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Citation

Lynch, K. (1996a, November 11). To see or not to see. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/to-see-or-not-to-see


Research Papers

Characteristics of the poster audience in Great Britain

Catalogue: Seminar 1988: Media And Media Research

Authors: Pym Cornish, Richard Windle

 

June 15, 1988

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Citation

Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain


Research Papers

Outdoor advertising audience measurement

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Leendert van Meerem

 

June 15, 1992

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Citation

van Meerem, L. (1992a, June 15). Outdoor advertising audience measurement. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/outdoor-advertising-audience-measurement


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Citation

Bloom and Bowles (1986a, June 15). Oscar. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/outdoor-advertising-audience-measurement