The paper describes how the two research companies involved set about the project, the kind of results that were obtained, the working system that has been established, and suggests probable implications for the future of outdoor advertising. Integration of OSCAR (Outdoor Site Classification and Audience Research) with the Copland formula for coverage and frequency is also discussed.
Author: Kate Lynch
November 11, 1996
Catalogue: Seminar 1988: Media And Media Research
Authors: Pym Cornish, Richard Windle
June 15, 1988
- This could also be of interest