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Oscar

Date of publication: June 15, 1986

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Derek Bloom, Tim S. Bowles

Abstract:

The paper describes how the two research companies involved set about the project, the kind of results that were obtained, the working system that has been established, and suggests probable implications for the future of outdoor advertising. Integration of OSCAR (Outdoor Site Classification and Audience Research) with the Copland formula for coverage and frequency is also discussed.

Derek Bloom

Author

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Tim S. Bowles

Author

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https://ana.esomar.org/documents/a-book-as-a-mass-product


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Authors: Pym Cornish, Richard Windle

 

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Citation

Bloom and Bowles (1986a, June 15). Oscar. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/using-marketing-models-for-new-product-development-in-asia-pacific-