Abstract:
The paper describes how the two research companies involved set about the project, the kind of results that were obtained, the working system that has been established, and suggests probable implications for the future of outdoor advertising. Integration of OSCAR (Outdoor Site Classification and Audience Research) with the Copland formula for coverage and frequency is also discussed.
Research Papers
To see or not to see
Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Kate Lynch
 
November 11, 1996
Research Papers
Characteristics of the poster audience in Great Britain
Catalogue: Seminar 1988: Media And Media Research
Authors: Pym Cornish, Richard Windle
 
June 15, 1988
Research Papers
Outdoor advertising audience measurement
Catalogue: Seminar 1992: Media Research Meets The Future
Author: Leendert van Meerem
 
June 15, 1992
