Resources Library by ANA

Green with envy

Brand Ireland is built on a powerful insight that will leave you green with envy.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: David Cullen, Rory McDonnell

December 12, 2018

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018

Author: Myralda Derks

September 23, 2018

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018

Author: Myralda Derks

September 23, 2018

360° insight for new brand development

Traditional research rarely fuels the creative brand development process. At its best it evaluates and optimises. At its worst it kills ideas. This presentation describes how fresh sources of insight can help generate the 'big idea' for a new brand...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Ben Wood

Company: KANTAR TNS Malaysia

November 5, 2003

Does the Internet really prevent kids from reading magazines?

Since the 1950s, the youth magazine Bravo has accompanied German kids through their adolescence, and is successfully present today on TV and the Internet. With our qualitative brand analysis, we intended to generate consumer insights beyond general...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Michael C. Epple, Adrian Weser

Company: Michael Bauer Research GmbH

October 28, 2001

Research World (September 2000)

Before it is considered to be strong, a brand has been through quite a lot. The process from conception to full maturity may take years, and it must be developed and monitored carefully. The Internet would seem to be diametrically opposed to the...

Catalogue: Research World 2000

Author: ESOMAR B.V.

September 1, 2000

Developing a better eCommerce model

The bloom is off the rose for eCommerce companies. Some have already experienced financial difficulties, while many others are not likely to survive for long. This paper focuses on successful strategies for offering products and services on the web,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Joshua D. Libresco

September 1, 2000

The little emperor

In this paper we will examine - using a recent case study - how an innovative programme can cut the brand development time significantly and yet deliver a highly successful new brand.

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Amit Bose, Khushi Khanna

September 1, 1999

Learning brands

The process of brand learning begins when children are very young. Brand recognition is the first step in a hierarchy that may lead ultimately to purchase. What children are exposed to in the marketplace as they grow and learn may play an important...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Robert G. Wyckham, Colleen Collins-Dodd

October 22, 1997