You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Strategic Planning.
ANA has found 172 results for you, in 382 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Drugs organization (Portuguese)

The primary objective of this paper is to show how the laws of market research applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals is able to take a quantitative leap in analyzing...

Catalogue: Latin America 2001
Author: Oriana Monarca White
May 1, 2001

Research papers

Managing transnational brands in times of change

This paper opens with some observations on the changing world of consumers with a more detailed discussion of developments in international media and the likely effects on consumers around the world. Following a review of some of the key trends...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Linda Caller, Sheila Byfield
September 1, 1999

Research papers

Excerpt from ESOMAR 1997 Prices Study

The aim of the Prices Study is to provide an indication of the relative pricing of various types of research projects, at different levels: o within each country, where sample sizes permit; o between different countries within a region; o across the...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Colin McDonald, Jean Pilling
January 1, 1999

Research papers

Market intelligence

The purpose of market intelligence is to provide management with the facts, information and insights it needs to make rapidly the best, most efficient business decisions. Well organised, market intelligence can be a substantial source of competitive...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Fredrik Nauckhoff
September 1, 1998

Research papers

Media planning processes

As more and more companies market their brands at the multi-country level and as the media function in major international agencies continues to increase in stature, media research and systems personnel faced with the challenge of developing and...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Jayne Zenaty Spittler
November 11, 1996

Research papers

Faites vos jeux... Casino De La Vallee- Saint Vincent

This paper presents in a certain elements of the story of the development of the marketing plan of the leading European casino. It first describes the crisis which led casino management to discover the need for a marketing approach to business, and...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Federico Minoli, Antonio Valente
September 1, 1993

Research papers

An innovative application of conjoint analysis in satisfaction research

The idea that customers may not be satisfied while at the same time not be dissatisfied has been expressed repeatedly in the consumer satisfaction (CS) literature. This article relates the development of an innovative application of conjoint analysis...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Jordan L. Le Bel
September 1, 1993

Research papers

The category management revolution

Category Management represents a very significant new phase in the development of retail marketing & retailer/manufacturer relationships. It offers tangible benefits, and its potential is apparent to leading retailers and manufacturers alike....

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Colin Buckingham
Company: Nielsen
June 15, 1993

Research papers

What changes will be needed within the research agency?- Radical change, evolution or heads down?

Significant changes have occurred within multinationals during the past few years and most of them are now in the process of implementing new international marketing programmes. The paper is divided into two parts. The first part reviews the major...

Catalogue: Seminar 1993: Marketing And International Research
Author: Katherine Passerieu
Company: Harris Interactive (Europe)
June 15, 1993