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Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017

Research papers

Recruiting fast and screening slow

Whether you provide your recruitment partner with a detailed screener, a persona pen portrait, or a quick list of bullet points, you may give little thought to exactly how and in what context those screening questions are asked during recruitment....

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Maya Middlemiss
Company: Saros Research Ltd
November 16, 2016

Research papers

Transformational strategy

In 2012 the State Library of Victoria commenced a strategic project to address the critical question: What is a public library in 2030?The purpose of this project was to develop a strategic framework to inform, influence and guide the future...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
May 19, 2016

Research papers

Brazilianhood

This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre
June 15, 2015

Magazines

Research World (February 2003)

Market research leaders, both clients and providers, dispersed in a mood of confidence and optimism at the end of the third and final RELEAS meeting in Geneva. The leaders obtained what they wanted: concrete action to address challenges and...

Catalogue: Research World 2003
Author: ESOMAR B.V.
February 1, 2003

Magazines

Research Wold (March 2002)

Latin America grew in the 90’s when each country embarked on economic reforms towards a free market. With an increasing presence of the large international research chains, the market research industry in Latin America shares many of the same...

Catalogue: Research World 2002
Author: ESOMAR B.V.
March 1, 2002

Research papers

Drugs organization

The primary objective of this paper is to show how the laws of market research – applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals – is able to take a quantitative leap...

Catalogue: Latin America 2001
Author: Oriana Monarca White
May 1, 2001

Research papers

Methodological contributions to the strategic management of localities

Based on a non-deterministic model – which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories – this paper describes transverse approaches and...

Catalogue: Latin America 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños
Company: Compañia de Negocios Moiguer
May 1, 2001

Research papers

Methodological contributions to the strategic management of localities (Spanish)

Based on a non-deterministic model – which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories – this paper describes transverse approaches and...

Catalogue: Latin America 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños
Company: Compañia de Negocios Moiguer
May 1, 2001