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Research papers

Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina
Companies: Unilever, GfK
April 19, 2005
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Citation

Wren, Odlova and Drtina (2005a, April 19). Insights into the purchase decision process of low income customers in Central and Eastern Europe. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/insights-into-the-purchase-decision-process-of-low-income-customers-in-central-and-eastern-europe


Research papers

Producer has changed. Consumer has changed. What about the distributor?

A lot has already been said here about changes. Changes in the economy, in aspirations and social values, changes in attitudes, changes in consumer behaviour, changes in producers’ behaviour. Retail and wholesale trade belonged to the areas...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Tomás Drtina
April 1, 1995
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Citation

Drtina, T. (1995a, April 01). Producer has changed. Consumer has changed. What about the distributor?. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/producer-has-changed-consumer-has-changed-what-about-the-distributor-


Research papers

Local retailers counter multinationals

In the Czech Republic, internationalisation of retail structures has become the topic of the day. More and more multinationals are entering the Czech market. This paper provides an analysis of latest developments and an overview of the increasing...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Tomás Drtina, Evzen Pospisil
June 15, 1997
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Citation

Drtina and Pospisil (1997a, June 15). Local retailers counter multinationals. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/local-retailers-counter-multinationals