Resources Library by ANA

Telecom brands

This paper looks at the status of telecom and information technology branding and communications in the global market-place. While there has been considerable progress in branding skill and communications discipline by some players it is apparent...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Carol Samms

Company: Through the Loop Consulting Ltd.

June 15, 1998

Projectable internet panels

This paper describes how RelevantKnowledge applies the “best practices” of traditional media research to the world of World Wide Web measurement. RelevantKnowledge provides the World Wide Web marketplace with audience demographics site...

Catalogue: The Worldwide Internet Seminar 1998

Authors: James D. Peacock, Jeanette Sundberg-Cohon

June 15, 1998

Marketing and research today (November 1997)

An international jury met in Edinburgh, Scotland to select the best papers presented at ESOMAR's 50th Congress held from 7-10 September 1997. Congress focused on: 'Learning from the future: creative solutions for marketing research'.The Fernanda...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

November 1, 1997

Marketing and research today (February 1996)

This issue of Marketing and Research Today is devoted to a selection of papers given at the 1995 ESOMAR Congress in The Hague. Papers delivered by four invited keynote speakers are included.As usual at the ESOMAR Congress, Awards were given for the...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

February 1, 1996

The 7 mortal sins in qualitative research

This paper is concerned with illuminating and investigating the discrepancy between the excellent knowledge on good qualitative research and the practice of applied qualitative research. The analysis leads to the conclusion that first of all there is...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Author: Udo Reuter

Company: IMW-KOELN GmbH & Co. KG

December 1, 1995

The path to BS 5750

BS 5750 in the UK is a quality assurance system creating a set of procedures designed to document and improve practices to maximise the quality of a company's output. In the UK it was initially conceived for manufacturing industry, but in the last...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Janet Weitz, Michele Silber, Sandy Johnston

Company: FDS International Ltd

September 1, 1993

Here's looking at you

In Britain, group discussions have traditionally been conducted in recruiters' homes. Over the past 10 years, there has been a tendency for more clients to want to observe qualitative research and research studios with one-way mirrors have started to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Freda Jones, Allyson Armitstead

June 15, 1991

Deep, dangerous or just plain dotty?

This paper examines and questions some assumptions and practices in qualitative research which are obtaining current publicity. In particular, it explores the claims of the so called "new" qualitative techniques and questions their: A. Relevance to...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Gerald de Groot

January 1, 1987

Desk research

The chapter is split into two sections: the first dealing with the uses and practices of desk research - what is desk research, what it can do, who undertakes it and in what circumstances; the second covering the all-important question of sources of...

Catalogue: Consumer Market Research Handbook

Author: Nigel Newson-Smith

August 1, 1986