You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Reliability.
ANA has found 26 results for you, in 206 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The validity and reliability of the results of standardised interviews

The quantitive and qualitative productivity of interviews depends upon many factors. To these belong also the interviewers themselves, who under certain circumstances can exercise a considerable influence on the interview situation and on the outcome...

Catalogue: The European Marketing Research Review 1971
Author: L. Berekoven
June 15, 1971
×

Citation

Berekoven, L. (1971a, June 15). The validity and reliability of the results of standardised interviews. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-validity-and-reliability-of-the-results-of-standardised-interviews


Research papers

Brand switching models

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969
×

Citation

Delbes, R. (1969a, June 15). Brand switching models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-switching-models


Research papers

Brand switching models (French)

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969
×

Citation

Delbes, R. (1969a, June 15). Brand switching models (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-switching-models-french-


Research papers

Postal contact

Lack of information and an absence of objectively critical opinions from sociologists and marketing men have led to the present situation whereby personal contact is canonised and used as a criterion of the validity of postal contact. Referring to...

Catalogue: ESOMAR Congress 1968
Author: Hakan K. E. Karlsson
June 15, 1968
×

Citation

Karlsson, H. K. (1968a, June 15). Postal contact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/postal-contact


Research papers

Test marketing renewed in the test

Test marketing is a very wide-spread marketing term today. However, because it is seldom clearly understood, it is continually leading to misunderstandings. Frequently, one speaks of test marketing methods when one generally means scientific market...

Catalogue: The European Marketing Research Review 1966
Author: Hans-Jörg Besmer
August 1, 1966
×

Citation

Besmer, H. (1966a, August 01). Test marketing renewed in the test . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/test-marketing-renewed-in-the-test-


Research papers

Measuring and measurables in purchasing decisions

An attempt has been made in this article - after introductory critical considerations about the lack of reliable and valid investigations into the techniques now in use in market research - to discuss two scales which have been made use of for...

Catalogue: The European Marketing Research Review 1966
Authors: L. K. Neffe, Maria Rita Girardi, Herbert Steiner
August 1, 1966
×

Citation

Neffe, Girardi and Steiner (1966a, August 01). Measuring and measurables in purchasing decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-and-measurables-in-purchasing-decisions


Research papers

Weighting of non proportional samples

The statistical sampling technique is nowadays generally used in surveys on the particular conditions and problems of the market for several products as well as in opinion surveys. The sampling technique is to supply the "most efficient" results by...

Catalogue: ESOMAR Congress 1964
Author: Giorgio Marbach
June 15, 1964
×

Citation

Marbach, G. (1964a, June 15). Weighting of non proportional samples. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/weighting-of-non-proportional-samples


Research papers

Limits and value of forecasts by statistic-mathematical approach

In our work as industrial surveyors particularly concerned with the chemical field, we have often to face discussions about two main subjects, which, although - in our opinion - covering the chemical branch, may also occur to most of the market...

Catalogue: ESOMAR Congress 1964
Author: Iginio Lagioni
June 15, 1964
×

Citation

Lagioni, I. (1964a, June 15). Limits and value of forecasts by statistic-mathematical approach. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/limits-and-value-of-forecasts-by-statistic-mathematical-approach