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Limits and value of forecasts by statistic-mathematical approach

Date of publication: June 15, 1964

Catalogue: ESOMAR Congress 1964

Author: Iginio Lagioni

Abstract:

In our work as industrial surveyors particularly concerned with the chemical field, we have often to face discussions about two main subjects, which, although - in our opinion - covering the chemical branch, may also occur to most of the market surveyors for industrial goods. The two above mentioned subjects are the following: - Possibility to make long term forecasts (i.e. for a period of about 10 years); - Forecasts reliability.

Iginio Lagioni

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Citation

Lagioni, I. (1964a, June 15). Limits and value of forecasts by statistic-mathematical approach. ANA - ESOMAR. Retrieved July 31, 2025, from


https://ana.esomar.org/documents/mathematical-models-and-creative-advertising