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Research papers
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Citation

de Vos et al. (1960a, June 15). Group discussion on "Distribution research" and "Motivation research on the channels of distribution" . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/group-discussion-on-distribution-research-and-motivation-research-on-the-channels-of-distribution-


Research papers

Report of working group

The working group concentrated its discussion on two main subjects. These were: 1. The rise of the pressure group and the political and research implications of this. 2. The problems of persuading governments to take action on the findings of social...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Max Hanna
June 18, 1980
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Citation

Hanna, M. (1980a, June 18). Report of working group. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/report-of-working-group-2037


Research reports

Qualitative exploration on handwashing

Recent studies have highlighted the continued prominenceof the handwash in the housewives washing habits. Nearlyall housewives still do some handwashing - almost 90% of bothmachine-owners and non-machine owners do a special 'gentler'handwash. The 40%...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative exploration on handwashing. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-exploration-on-handwashing


Research papers

Summary of discussions in group I

The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. Pike
January 1, 1973
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Citation

Pike, J. (1973a, January 01). Summary of discussions in group I. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-i


Research papers

Summary of discussions in group III

Our group did not really draw any conclusions - because we spent so much time discussing various points and asking questions. So I'm going to simply bring some of these points that did emerge in our discussion group which may be of interest to bring...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Newlands
January 1, 1973
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Citation

Newlands, M. (1973a, January 01). Summary of discussions in group III . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-iii-


Research reports

Qualitative research into rheumatic diseases

The headquarters of Sandoz in Basle have beencarrying out a primary research program on a new drugfor the treatment of rheumatic diseases, and are intendingto carry out a market research program in the USA, Germanyand the UK to explore the potential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into rheumatic diseases. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-rheumatic-diseases


Research papers

Comment on G. K. Randall and J. A. Farmer's paper

Several points were stressed in our discussion on the performance given by Mr. Randall and Mr. Farmer. The most essential ones are stated hereafter. In order to put the discussion on a clear base it was first explained that here it is a question of a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Hans G. Reinmoeller
November 1, 1968
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Citation

Reinmoeller, H. G. (1968a, November 01). Comment on G. K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper


Research papers

Report-back from working group III

There were four main points which emerged: 1. Disagreement with the view that "a brand is never the same after a price-off promotion"; 2. The need to define clearly the objectives of a particular promotion; 3. A discussion of the merits of...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Elizabeth Fallaw
June 15, 1971
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Citation

Fallaw, E. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/report-back-from-working-group-iii


Research papers

Market research reloaded

In light of recent developments in the market research sector, MOA ( the market research sector organisation in the Netherlands) has formed a think tank. This group has investigated developments in ICT and other non-market research sectors, resulting...

Catalogue: Congress 2011: Impact
Authors: Wim van Slooten, Pieter-Paul Verheggen
September 18, 2011
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Citation

van Slooten and Verheggen (2011a, September 18). Market research reloaded. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/market-research-reloaded