Resources Library by ANA

Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board

The English Tourist Board is interested in howEngland is seen as a tourist/holiday center by the peoplewho live within the country 's boundaries. This preliminary research has been designed to provideinformation for a large-scale quantified survey of...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 21, 1973

Qualitative research into growth promotants

The Wellcome Foundation Ltd. is currently contemplating entering the non-therapeutic GrowthPromotant market, and before doing so require detailed information covering the current sizeof the UK market, and current trends within themarket.Accordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

March 1, 1979

Marketing financial services to the 'unbanked'

More than one in three adults in the United Kingdom, and a majority of working class men and women still have no current/cheque bank account, and while legislation is planned to enable the National Giro and Trustee Savings Banks to increase their...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Mervyn Flack

Company: Harris Interactive (Europe)

August 1, 1975

The market research society diploma scheme

The Market Research Society has regarded education as one of its major responsibilities ever since it was founded, and each year a major program of activities is organised which range from basic introductory courses in market research generally...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: John Davis

June 1, 1976

Yea-saying

This paper takes a careful look at the phenomenon of 'yea- saying' , defined as "the tendency of respondents to express agreement with a statement irrespective of the attitude expressed by that statement". Most experienced researchers would probably...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Roger J. Stubbs, Peter Hutton

June 15, 1976

An exercise in trade-off

The paper demonstrates how a very simple approach was applied to a particular problem of 'Trade Off'. As part of a large scale survey into the public knowledge of, and attitudes towards Local Authority Financing, Research Surveys of Great Britain...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: John R. Lawford

September 1, 1976

Tourism saturation

The objective of this paper is to attempt to predict when tourism saturation will be reached in the UK; to identify the factors which are critical in determining saturation levels; finally to indicate where demand and supply may not in future be...

Catalogue: Seminar 1977: Travel And Tourism

Author: Thomas J. Carter

June 15, 1977

The importance of marque

Most market surveys, for reasons of cost, are generally limited to owners of cars within particular sectors; the definition generally includes people who have bought a car of the type specified in recent years. Necessarily within such a sample there...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Ken Clarke, Bob McDowell

Company: KANTAR TNS Malaysia

June 15, 1996

Keeping up with the mobile telephone customer

The paper describes the progress of the mobile telephone market in the United Kingdom and the use of different research techniques employed to measure and develop this dynamic market sector. Using working examples the advantages and disadvantages of...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Colin Shaddick

June 15, 1996