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Tale of two countries: UK and Singapore

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Companies: Athene Consultancy, PSA Consultants

Authors: Daksha Desai, Preriit Souda

Abstract:

Using a Cultural lens to analyze the digital discourse in 2 countries (UK & Singapore) and reveal the macro socio-cultural values, tensions & aspirations, and, in turn, provide guidelines for cross-cultural communication and marketing activities.

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