Abstract:
Using a Cultural lens to analyze the digital discourse in 2 countries (UK & Singapore) and reveal the macro socio-cultural values, tensions & aspirations, and, in turn, provide guidelines for cross-cultural communication and marketing activities.
Research Papers
What does research 2.0 mean to consumers in Asia Pacific?
Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter
Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.
April 7, 2009
Research Papers
The cultural dimension and qualitative research
Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Chris Robinson, Jenny So
 
June 15, 1990
Research Papers
Mapping cultural values for global marketing and advertising
Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Marieke de Mooij
 
September 1, 1999
