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Tale of two countries: UK and Singapore

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Companies: Athene Consultancy, PSA Consultants

Authors: Daksha Desai, Preriit Souda

Abstract:

Using a Cultural lens to analyze the digital discourse in 2 countries (UK & Singapore) and reveal the macro socio-cultural values, tensions & aspirations, and, in turn, provide guidelines for cross-cultural communication and marketing activities.

Daksha Desai

Author

This is a long description of some author details.

Preriit Souda

Author

This is a long description of some author details.

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Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.

April 7, 2009

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Citation

Cierpicki, Cape, Vieira, Lewis and Poynter (2009a, April 07). What does research 2.0 mean to consumers in Asia Pacific?. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/what-does-research-2-0-mean-to-consumers-in-asia-pacific-


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Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Chris Robinson, Jenny So

 

June 15, 1990

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Citation

Robinson and So (1990a, June 15). The cultural dimension and qualitative research. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/the-cultural-dimension-and-qualitative-research


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Author: Marieke de Mooij

 

September 1, 1999

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Citation

de Mooij, M. (1999a, September 01). Mapping cultural values for global marketing and advertising . ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising-


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Citation

Desai and Souda (2019a, November 10). Tale of two countries: UK and Singapore. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising-