Resources Library by ANA

From customer research to CRM

Understanding the customer and the type of relationship customers wish to have is key to CRM. This means not only customer profiling and knowledge of customer behaviour but also insight into customer motivations and attitudes. Through effective...

Catalogue: ESOMAR Customer Relationship Management Conference 2002

Authors: Farrokh Suntook, Chris Brooke

March 17, 2002

A reality check in the Internet age

The Internet: the greatest technological invention of our lifetime or a necessary evil? It has, no doubt, changed the way we do business. How has it changed our personal lives? And, most importantly, what are its true effects on society, on the very...

Catalogue: ESOMAR Net Effects 5 2002

Author: Donna Wydra

February 3, 2002

Sifting through the sands of cyberspace

This paper provides insights related to the attitudes that Arab Internet users hold towards the Internet, their behaviour, and the 'net culture' that seems to be evolving in the Middle East, and is based on data drawn mainly from specially...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Arun Joshi, Koushik Gupta

Company: Nielsen

February 3, 2002

Database marketing research

The world of fact-based consulting has become very crowded of late. While marketing researchers may once have felt like they represented the voice of the consumer in a business world ignorant of true customer needs, marketing research today is but...

Catalogue: ESOMAR Net Effects 5 2002

Author: Andrew Elder

February 3, 2002

Innovations in click stream analysis

Clicksteps is a new approach to the analysis of click streams, i.e., the sequences of page views of individual visitors to a site. It is a technique that focuses on the entire sequences, in contrast to the single page oriented focus of current weblog...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Pieter Willems, Paul Oosterveld

February 3, 2002

That's where ads are at

An implicit assessment strategy is outlined as a new method for the assessment of advertising and branding effects. It significantly extends currently available methods by allowing quick, easy, and unbiased access to people's unconsciously held...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Olaf Hofmann, Christian Stamov Ronagel

Company: SKOPOS

February 3, 2002

Exploratory consumer buying behaviour

Successful marketing today requires continuous identification of those consumer groups that are more open-minded towards new or relaunched products and services. Those persons – frequently characterised as ‘early adopters’ or...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Harald Hasselmann, Roland Helm

Company: Ipsos MRBI

September 23, 2001

An international comparative approach to environmental public opinion

Using Environics’ global database resulting from its 1998 International Environmental Monitor survey (involving over 30 interviews across thirty countries representing 68% of the world's population) the authors undertook a segmentation analysis...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Doug Miller, David Jamieson

Company: IRIS Network

September 1, 1999

Researching the process of change

The paper sets out the broad processes involved in globalisation especially in the communications and media domains. While there are global changes happening there remain massive disparities in uptake and availability between markets. Equally ...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Authors: Michael Svennevig, Matt Houltham, Robert Towler, Julie Firmstone, Robin Brown

August 1, 1999