Abstract:

The Internet: the greatest technological invention of our lifetime or a necessary evil? It has, no doubt, changed the way we do business. How has it changed our personal lives? And, most importantly, what are its true effects on society, on the very people we look to for information - our respondents? This presentation goes beyond the media hype to provide an in-depth analysis of the Internet's impact on consumers lives, with particular emphasis on those facets directly related to the research industry's quest to gather sound, viable consumer inputs via this burgeoning, ever-changing medium.