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Research papers

How bizarre is the bazaar in Iran?

The paper is divided into three parts. The first part presents an overall picture of an average urban family expenditure in Iran. In this part changes in family consumption level over the last two decades is discussed, while focusing on the present...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mansoor Ehsan
January 1, 1994
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Citation

Ehsan, M. (1994a, January 01). How bizarre is the bazaar in Iran?. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/how-bizarre-is-the-bazaar-in-iran-


Research papers

Selling beyond belief

Personal belief systems supported by social and community norms challenge the success of social campaigns to change traditional attitudes and behaviors, especially when the campaigns attempt to transport the values of developed countries to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Mohamed Wafai, Jehan El-Tigi
January 1, 1994
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Citation

Wafai and El-Tigi (1994a, January 01). Selling beyond belief . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/selling-beyond-belief-


Research papers

Business development constraints and opportunities in the Middle East

Assuming a minimum of peace and political stability can be achieved in the Middle East, free-market economic strategies should be implemented. These should include, among others, privatisation programs of State enterprises, coupled with development...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: André Baladi
January 1, 1994
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Citation

Baladi, A. (1994a, January 01). Business development constraints and opportunities in the Middle East. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/business-development-constraints-and-opportunities-in-the-middle-east


Research papers

From party rule to rating rule

The author analyses a lastly changing Central Eastern European country from the aspect of the transition of media and advertising market in its social, political and economic context. Respecting the exact chronology of events the paper leads through...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Thomas Oehler
June 15, 1993
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Citation

Oehler, T. (1993a, June 15). From party rule to rating rule. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/from-party-rule-to-rating-rule


Research papers

Ecological changes in the Gulf

The environment has not been deliberately destroyed in war at such a scale as in the war over Kuwait. Before withdrawing from Kuwait, the Iraqi troops for no strategic or tactical benefits, spilled, over a period of ten days in January 1991 between...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Mahmoud T. Abdulraheem
June 15, 1992
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Citation

Abdulraheem, M. T. (1992a, June 15). Ecological changes in the Gulf. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/ecological-changes-in-the-gulf


Research papers

Marketing in East Germany

The East German population is characterised by five main patterns : 1. Unique situation in Europe : A German-latin cocktail 2. A modem social society in transition towards a consumer society 3. Heritage of socialism : social commitment 4. Socialist...

Catalogue: Conference 1991: International Marketing Research
Author: Christine Woesler de Panafieu
June 15, 1991
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Citation

de Panafieu, C. W. (1991a, June 15). Marketing in East Germany. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/marketing-in-east-germany


Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991
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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French). ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s-french-


Research papers

Die European via de vivre (English)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Pascal Fleury
June 15, 1991
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Citation

Fleury, P. (1991a, June 15). Die European via de vivre (English). ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/die-european-via-de-vivre-english-


Research papers

Die European via de vivre (French)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Pascal Fleury
June 15, 1991
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Citation

Fleury, P. (1991a, June 15). Die European via de vivre (French). ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/die-european-via-de-vivre-french-