Back

Marketing in East Germany

Date of publication: June 15, 1991

Catalogue: Conference 1991: International Marketing Research

Author: Christine Woesler de Panafieu

Abstract:

The East German population is characterised by five main patterns : 1. Unique situation in Europe : A German-latin cocktail 2. A modem social society in transition towards a consumer society 3. Heritage of socialism : social commitment 4. Socialist hangover : command-obey system 5. A split society : women vs men young vs old vital pole vs autonomous pole They show opportunities as well as threats for a relatively harmonious unification of the two Germanics. In 1990 the positive vital forces prevailed over the sceptical and negative ones. The coming years will determine in a more precise way, which type of transformation will be adopted by East Germany: 1. Step by step integration 2. Conflicts around social values 3. Frustrated vitality and anomy.

Christine Woesler de Panafieu

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Renate Köcher, Sylvia Roth-Flockerzi

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1994

×

Citation

Köcher and Roth-Flockerzi (1994a, June 15). The concerns and needs of insurance customers with particular focus on the situation in East Germany. ANA - ESOMAR. Retrieved October 31, 2024, from


https://ana.esomar.org/documents/the-concerns-and-needs-of-insurance-customers-with-particular-focus-on-the-situation-in-east-germany


Research Papers

East meets West?

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Nicola Evans, Lili Tomlinson

 

June 15, 1993

×

Citation

Evans and Tomlinson (1993a, June 15). East meets West?. ANA - ESOMAR. Retrieved October 31, 2024, from


https://ana.esomar.org/documents/east-meets-west-


Research Papers

Problem solving in industrial marketing research in the Middle East

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: George V. Vassiliou, Costas Kaimakis

Company: MEMRB

June 15, 1986

×

Citation

Vassiliou and Kaimakis (1986a, June 15). Problem solving in industrial marketing research in the Middle East. ANA - ESOMAR. Retrieved October 31, 2024, from


https://ana.esomar.org/documents/problem-solving-in-industrial-marketing-research-in-the-middle-east


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

de Panafieu, C. W. (1991a, June 15). Marketing in East Germany. ANA - ESOMAR. Retrieved October 31, 2024, from


https://ana.esomar.org/documents/problem-solving-in-industrial-marketing-research-in-the-middle-east