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Marketing in East Germany

Date of publication: June 15, 1991

Catalogue: Conference 1991: International Marketing Research

Author: Christine Woesler de Panafieu

Abstract:

The East German population is characterised by five main patterns : 1. Unique situation in Europe : A German-latin cocktail 2. A modem social society in transition towards a consumer society 3. Heritage of socialism : social commitment 4. Socialist hangover : command-obey system 5. A split society : women vs men young vs old vital pole vs autonomous pole They show opportunities as well as threats for a relatively harmonious unification of the two Germanics. In 1990 the positive vital forces prevailed over the sceptical and negative ones. The coming years will determine in a more precise way, which type of transformation will be adopted by East Germany: 1. Step by step integration 2. Conflicts around social values 3. Frustrated vitality and anomy.

Christine Woesler de Panafieu

Author

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Research Papers

Cross-cultural consumer targets in a context of rapid social change

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Authors: Christine Woesler Panafieu, Daniel Weber, Agnieszka Krason

 

November 1, 1997

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Citation

Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/cross-cultural-consumer-targets-in-a-context-of-rapid-social-change-


Research Papers

No unexplored territory left on the German map

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Michael Hallemann, Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1991

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Citation

Hallemann and Noelle-Neumann (1991a, June 15). No unexplored territory left on the German map. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/no-unexplored-territory-left-on-the-german-map


Research Papers

The embryonic consumer

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Carla Millar, Christine Restall

 

June 15, 1991

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Citation

Millar and Restall (1991a, June 15). The embryonic consumer. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-embryonic-consumer


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Citation

de Panafieu, C. W. (1991a, June 15). Marketing in East Germany. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-embryonic-consumer