Resources Library by ANA

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Paitra

June 15, 1991

The post-socialist consumer

Hungary is one of those countries in Europe that have undergone a tremendous change during the last two years. This political change has basicly influenced economy and the actors of the market as well. The first part of this paper describes why...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Marta Hoffmann

June 15, 1990

Is marketing keeping one step ahead of the changing consumer?

Today, there is a parallel demographic change occurring in Canada and the United States which, for many decades to come, will have major implications for the marketing of consumer products in these two countries. The age structures of the Canadian...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Thomas E. Muller

June 15, 1989

How the career of the golden age generation will change German society

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Annette Niederfranke

June 15, 1989

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989

Author: Hans L. Zetterberg

June 15, 1989

How the career of the golden age generation will change German society (German)

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Annette Niederfranke

June 15, 1989

Dilemmas and decision criteria of a research buyer

The paper begins with an overview of the Arab World and some of its main characteristics, followed by a review of research suppliers operating in the Arab World and available research services. On this background the paper enumerates and discusses a...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Erik G. Kristoffersen

June 15, 1987

Adapting new project and product development to a different culture and life-style

The present paper deals with:1. Japanese enterprises and background of their business activities;2 . Foreign enterprises operating in Japan and their activities and characteristics in entering the market;3. Japanese enterprises operating in foreign...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Tadad Suzuki

June 15, 1986

New directions for innovation in products and services

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Alain de Vulpian

Company: RISC S.A.

June 15, 1984