You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Campaign Measurement.
ANA has found 194 results for you, in 128 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW
Author: Sjoerd Koornstra
September 22, 2016
×

Citation

Koornstra, S. (2016a, September 22). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-8881


Videos

How ad Blocking and ad fraud impact measurement

Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on...

Catalogue: Seminar 2016: Media Return on Investment
Author: Augustine Fou
June 15, 2016
×

Citation

Fou, A. (2016a, June 15). How ad Blocking and ad fraud impact measurement. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/how-ad-blocking-and-ad-fraud-impact-measurement


Videos

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW
Author: Sjoerd Koornstra
June 15, 2016
×

Citation

Koornstra, S. (2016a, June 15). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising


Videos

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
June 15, 2016
×

Citation

Rayner, A. (2016a, June 15). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber--8678


Videos

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of Native content, which is now an $8 billion industry? Does the same piece of content incite different reactions from readers in Singapore...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Andrew Tenzer, Sally Wu, Patrick Fagan
June 15, 2016
×

Citation

Tenzer, Wu and Fagan (2016a, June 15). The science of engagement. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-science-of-engagement


Videos

Predictive marketing

Digital advertising is one of the largest and open playgrounds for machine learning, data mining and related analytic approaches. This development is fueled by unparalleled access to consumer activity across all digital devices and the rise of...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Claudia Perlich
June 15, 2016
×

Citation

Perlich, C. (2016a, June 15). Predictive marketing. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/predictive-marketing


Research papers

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sally Wu, Patrick Fagan, Andrew Tenzer
May 19, 2016
×

Citation

Wu, Fagan and Tenzer (2016a, May 19). The science of engagement. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-science-of-engagement-8660


Videos

The data party has just begun (Spanish)

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Natalia Gitelman, Enric Cid, Cecilia Mastrini
Companies: DatosClaros - Octubre Research SA, Netquest
June 15, 2015
×

Citation

Gitelman, Cid and Mastrini (2015a, June 15). The data party has just begun (Spanish). ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-data-party-has-just-begun-spanish-


Research papers

The data party has just begun

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Cecilia Mastrini, Natalia Gitelman, Enric Cid
Companies: DatosClaros - Octubre Research SA, Netquest
June 15, 2015
×

Citation

Mastrini, Gitelman and Cid (2015a, June 15). The data party has just begun. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-data-party-has-just-begun