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de Tejada, R. R. (1995a, June 15). Quality of television publicity impacts. ANA - ESOMAR. Retrieved March 30, 2023, from
https://ana.esomar.org/documents/quality-of-television-publicity-impacts
Bergkvist, Friström and Melander (2001a, June 01). Measuring the brand effects of banner advertising campaigns. ANA - ESOMAR. Retrieved March 30, 2023, from
https://ana.esomar.org/documents/measuring-the-brand-effects-of-banner-advertising-campaigns
Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved March 30, 2023, from
https://ana.esomar.org/documents/evaluating-advertising-campaigns
Wyss, W. (1963a, June 15). A new pretest for advertisements . ANA - ESOMAR. Retrieved March 30, 2023, from
https://ana.esomar.org/documents/a-new-pretest-for-advertisements-
Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved March 30, 2023, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness-212
James and Wright (1990a, June 15). The role of the Sydney Opera House in the performing arts market. ANA - ESOMAR. Retrieved March 30, 2023, from
https://ana.esomar.org/documents/the-role-of-the-sydney-opera-house-in-the-performing-arts-market
Greig, I. D. (1991a, June 15). Measuring the value of print advertising. ANA - ESOMAR. Retrieved March 30, 2023, from
https://ana.esomar.org/documents/measuring-the-value-of-print-advertising
van der Noort and Petric (1994a, June 15). Effectiveness of newspaper advertising. ANA - ESOMAR. Retrieved March 30, 2023, from
https://ana.esomar.org/documents/effectiveness-of-newspaper-advertising
Wu, Fagan and Tenzer (2016a, May 19). The science of engagement. ANA - ESOMAR. Retrieved March 30, 2023, from
https://ana.esomar.org/documents/the-science-of-engagement-8660