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Research papers

Does recession open new fields to marketing research?

A two-stage research on a sample of non-marketing functions has shown that there is a gap in information for decision making and this gap could be filled by research. However, various difficulties interfere with the establishment of a good...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Cecilia Gobbi
June 15, 1984
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Citation

Gobbi, C. (1984a, June 15). Does recession open new fields to marketing research?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/does-recession-open-new-fields-to-marketing-research-


Research papers

Causal modelling in marketing (French)

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Evrard
June 15, 1984
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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/causal-modelling-in-marketing-french-


Case studies

Coverage and costs of consumer information services

The paper presents a case-study concerning a government- supported consumer information centre. Research was carried out by a government research institute to provide evidence on the coverage and costs of information services. Results are based on a...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Dörte Folkers
June 15, 1984
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Citation

Folkers , D. (1984a, June 15). Coverage and costs of consumer information services. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/coverage-and-costs-of-consumer-information-services


Research papers

A critical comparison of simulated test market models

This paper is addressing STMs from the users point-of-view; it starts working out which are the similarities and which are the important differences between the models. Two main types of models are then compared in more detail, and the paper ends...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Juergen Schwoerer
June 15, 1984
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Citation

Schwoerer , J. (1984a, June 15). A critical comparison of simulated test market models. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/a-critical-comparison-of-simulated-test-market-models


Research papers

Evaluating the effectiveness of anti-drinking and driving advertising

Each year the Central Office of Information presents a campaign against Drinking and Driving at Christmas, and usually evaluates its effectiveness by surveys before and after the campaign. This paper describes an experiment to devise and test a...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Tony Twyman, Simon Godfrey, Robin Jones
June 15, 1984
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Citation

Twyman, Godfrey and Jones (1984a, June 15). Evaluating the effectiveness of anti-drinking and driving advertising. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/evaluating-the-effectiveness-of-anti-drinking-and-driving-advertising


Research papers

Monitoring recession effects on sales of gas in North West England

This paper is concerned with the research carried out to assess the impact of the recession on gas sales in the North West of England, and to use this information as an aid to predicting the future sales trend.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: H. G. Berrisford
June 15, 1984
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Citation

Berrisford, H. G. (1984a, June 15). Monitoring recession effects on sales of gas in North West England. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/monitoring-recession-effects-on-sales-of-gas-in-north-west-england


Research papers

Application of play-oneiric tests in basic motivational research and communication studies

This paper sets out to illustrate a qualitative research method focussed on the use of association and projection tests. Thus it is a method which intends to identify the affective-symbolic structures underlying the cognitive structures, and to...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Bruna Spataro, Antonella Pogliana, Laura Frontori
June 15, 1984
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Citation

Spataro, Pogliana and Frontori (1984a, June 15). Application of play-oneiric tests in basic motivational research and communication studies. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/application-of-play-oneiric-tests-in-basic-motivational-research-and-communication-studies


Research papers

New qualitative studies (French)

The world economic crisis has had fundamental repercussions on marketing and qualitative studies. The need for exactitude and the increased culture of economic actors have resulted, to a certain extent, in the breakdown of the barrier which existed...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Pascal Fleury
June 15, 1984
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Citation

Fleury, P. (1984a, June 15). New qualitative studies (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies-french-


Research papers

Plans or markets: The future of socialist countries

Those development trends of the economies and direction systems are important signals for the strategies of Western companies having or planning business contacts with the COMECON countries and their enterprises. Finally the paper recommends some new...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Gábor Hoványi
June 15, 1984
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Citation

Hoványi, G. (1984a, June 15). Plans or markets: The future of socialist countries. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/plans-or-markets-the-future-of-socialist-countries